Public Relations and External Communications Manager

Job FamilyExternal Communications and Media RelationsAbout UsAt Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests. Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.   Who We Are We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life. Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.What We DoTransamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group servingapproximately 23.9 million customersworldwide.* For more information, visit transamerica.com. Job Description SummaryThe Public Relations/External Communications Manager supports Transamerica and its business units and drives external communications, with a focus on media relations, reputation building, and storytelling. This role develops content, executes media relations activities, and helps shape the organization’s public narrative to engage external audiences, build market credibility, and advance brand reputation.Job Description ResponsibilitiesDevelop and execute media and external storytelling strategies that support business growth and reputation objectives.Identify and elevate business stories that strengthen brand credibility, market leadership, and thought leadership visibility.Shape executive visibility strategies through media engagement, speaking opportunities, and strategic commentary.Monitor daily media coverage and industry news; track, summarize, and flag relevant mentions, trends, and emerging issues.Support earned media efforts by maintaining media lists, organizing press materials, and assisting with announcements and launches.Develop media responses, background materials, and frequently asked questions (FAQs) for proactive and reactive communications.Manage end-to-end public relations (PR) workflows, including intake, timelines, approvals, and stakeholder coordination.Draft, edit, and finalize high-quality communications, including newsroom content, press materials, and briefing documents, ensuring alignment with Associated Press (AP) style and brand standards.Partner with Marketing, Internal Communications, Legal, Compliance, and other functions to ensure consistent enterprise messaging and alignment across channels.Apply communications insights to influence business planning and translate complex concepts into clear external narratives.QualificationsBachelor’s degree in journalism, communications, public relations, or related field, or equivalent experienceEight years of experience in public relations or corporate communicationsExperience supporting complex business lines, products, or enterprise initiatives through strategic communicationsExperience advising senior executives in high-visibility or high-stakes environmentsExceptional writing, storytelling, and messaging skillsKnowledge of Associated Press (AP) styleAbility to operate effectively within a matrixed organizationPreferred QualificationsExperience in insurance or financial services industryExperience supporting business transformation or growth initiativesExperience in crisis communications and reputation risk managementExperience working in both agency and in-house communications envi