SEO Specialist

SEO Specialist (Technical SEO, Ahrefs & SEMrush) – RemotePosition Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring an SEO Specialist to drive organic traffic, improve search rankings, and strengthen the technical health of high-impact websites.This is a hands-on, execution-focused role where you’ll own technical SEO, keyword strategy, content optimization, site health, link building, and performance reporting.If you’re experienced with SEMrush, Ahrefs, Google Analytics, Google Search Console, and technical SEO audits and know how to turn search data into measurable growth, this role is for you.What You’ll OwnKeyword Research & SEO Strategy Conduct in-depth keyword research using: SEMrush Ahrefs Google Keyword Planner Map keywords to search intent and funnel stages. Identify: Ranking opportunities Content gaps Competitor opportunities High-value search terms Build SEO-driven content strategies aligned with organic growth goals. On-Page SEO & Content Optimization Optimize: Meta titles and descriptions H1–H3 heading structures Internal linking URL structures Image optimization Implement schema markup and structured data where applicable. Conduct content audits and recommend updates, expansions, or optimization opportunities. Ensure content remains both search-friendly and engaging for users. Improve existing pages to increase rankings, traffic, and conversions. Technical SEO Conduct technical audits using: Screaming Frog Sitebulb SEMrush Identify and resolve: Crawl errors Indexing issues Broken links Duplicate content Redirect and canonicalization issues Manage: XML sitemaps Robots.txt Canonical tags Improve Core Web Vitals, page speed, mobile performance, and crawlability. Work with developers to prioritize and implement technical SEO improvements. Off-Page SEO & Link Building Develop ethical, scalable link-building strategies. Support backlink acquisition through: Guest posting PR outreach Partnerships Monitor backlink quality and domain authority. Identify potentially harmful or low-quality backlinks and support cleanup or disavowal where appropriate. Analytics & Reporting Track: Keyword rankings Organic traffic Search impressions Conversions SEO performance trends Analyze performance using Google Analytics and Google Search Console. Build dashboards using Looker Studio, Power BI, or similar tools. Prepare weekly and monthly reports with clear insights and recommendations. Use performance data to continuously refine SEO strategy. Cross-Functional Collaboration Work closely with: Content writers Developers Marketing teams Provide SEO recommendations for: Website redesigns Site migrations New website launches Landing pages Content initiatives Ensure SEO requirements are incorporated into development and content workflows. Required Experience & Skills 2+ years of professional SEO experience. Strong hands-on experience with: SEMrush Ahrefs Screaming Frog Google Analytics Google Search Console Strong understanding of: Technical SEO On-page SEO Off-page SEO Keyword research Search intent Link building Experience working with CMS platforms such as: WordPress Webflow Shopify Strong analytical and problem-solving skills. Ability to translate SEO data into actionable recommendations. Strong written and verbal English communication skills. Preferred Experience Proven success ranking competitive keywords. Advanced technical SEO audit experience. Knowledge of schema markup and structured data. International or multilingual SEO experience. Experience within: SaaS E-commerce Content-driven businesses Basic HTML/CSS knowledge for SEO implementation and developer collaboration. Tools & Technology SEMrush Ahrefs Google Analytics Google Search Console Google Keyword Planner Screaming Frog Sitebulb Looker Studio Power BI WordPress / Webflow / Shopify What Makes You a Great Fit You understand both technical SEO and content strategy. You care about business outcomes, not just keyword rankings. You’re comfortable diagnosing technical issues and working with developers to resolve them. You use data to identify opportunities and prioritize SEO initiatives. You stay current with search trends and algorithm changes. You’re highly organized and disciplined with execution. What a Typical Day Looks LikeYou may: Review organic traffic, rankings, and Search Console data. Research new keyword and content opportunities. Conduct technical site audits. Optimize existing pages for rankings and conversions. Coordinate technical fixes with developers. Work with writers on SEO-focused content. Review backlink profiles and link-building opportunities. Analyze performance and prepare SEO reports. In short: you keep websites technically healthy, highly visible in search, and continuously growing organic traffic and conversions.Key Metrics for Success (KPIs) Growth in organic traffic and search impressions. Improvement in Top 3 and Page 1 keyword rankings. Incr