Online Video Platform Specialist

**Position Purpose:** The Online Video Platform Specialist manages the strategy, optimization, and daily operations of multiple YouTube channels for the Gospel Truth Network (GTN). This role will oversee multiple GTN YouTube channels, ensuring they are optimized for SEO, engagement, and growth. The specialist will collaborate closely with the content and marketing teams to ensure video content is effectively distributed and drives engagement, conversions, and channel growth. A central focus of this role is growing and engaging audiences through short\-form vertical content (YouTube Shorts, reels, and clips). This individual is passionate about video marketing, understands platform trends, sales funnels, and stays up\-to\-date on best practices. The ideal candidate has a passion for bringing soul\-saving truth to others through video, with a heart to see souls won for Christ. **Essential Duties:** * Define and implement long\-term YouTube channel strategies, including goals, launch strategies, KPIs, and benchmarks for success. * Manage multiple GTN YouTube channels, ensuring optimized video titles, descriptions, and thumbnails for improved SEO, engagement, and audience retention. * Create short\-form vertical content (YouTube Shorts, reels, and clips) to grow and engage audiences \- identifying moments with the strongest hooks and clearest messaging within long\-form content and edit them into vertical clips optimized for each platform using tools such as Opus Clip, DaVinci Resolve, or similar. * Develop a sharp editorial eye for what makes a clip work — strong hooks, a clear message, emotional and spiritual resonance, and pacing that captures attention in the first few seconds — selecting and shaping clips that stop the scroll and convert viewers into engaged followers. * Create playlists, post reels, and curate content to drive viewer engagement and maintain a coherent channel structure. * Optimize video descriptions to highlight key moments, suggest next steps, and guide viewers toward relevant lead magnets. * Conduct SEO keyword research and incorporate findings into video titles, descriptions, and playlists for improved searchability. * Manage daily content uploads, live\-stream events, and digital media assets while promoting video content through organic and paid channels. * Identify and develop strategies for channel growth, enhanced viewer engagement, and improved return on investment (ROI). * Work collaboratively with content creators and moderators to implement communication standards and ensure a consistent viewer experience. * Oversee and enforce YouTube channel policies, ensuring adherence to platform guidelines and maintaining a healthy community environment. * Manage and report on YouTube channel performance, including tracking key metrics and analyzing data to optimize strategies for greater channel success. * Develop, implement, and manage the channel marketing strategy, including organic and paid tactics (social, search, and