VP, Digital Product & Ecommerce

Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health.Our portfolio of gut-directed products is developed in collaboration with leading scientists and backed by human clinical research. We’re best known for DS-01® Daily Synbiotic—the #1 digestive health probiotic in the U.S.—trusted by millions of people for its benefits in and beyond the gut, including skin, immune, and heart health.We’ve since expanded our offerings to include PDS-08® for pediatric health, VS-01™ for vaginal health, and a new category of Co-Biotics for daily nutrition, energy, and sleep—each grounded in our commitment to scientific rigor, precision formulation, and impact across the body’s interconnected systems. Beyond the body, SeedLabs—our environmental research division—advances microbial solutions that restore biodiversity and support ecosystems affected by human activity.We’ve built a profitable DTC business with category-leading retention, grown revenue 5x in the last 36 months, and expanded our reach across new channels and markets. With a robust clinical pipeline and continued expansion into new areas of microbiome health, we’re building for scale—with integrity, care, and curiosity.Our work has been recognized by Fast Company (Most Innovative Companies, Brands That Matter, World Changing Ideas), TIME (Best Inventions), Forbes (America’s Best Startup Employers), and Inc. (Best in Business, Female Founder 100)—a reflection of the science behind our products and the stories we tell to bring them into the world.We’re a galaxy-class team of researchers, clinicians, designers, engineers, storytellers, and builders—each aligned in our belief in the transformative potential of the microbiome. If you’re a kindred dot-connector looking to shape the future of health, join us.seedhealth.com • seed.com • luca.bioSeed's digital experience is a primary expression of the brand — and this role owns it. The VP of Digital Product & Ecommerce is accountable for the full DTC experience: how customers discover, evaluate, purchase, and stay. From conversion mechanics to brand expression, from product roadmap to launch execution, this is a commercial and creative leadership role in equal measure.This isn't a process role. It's an outcomes role. The person who thrives here is equally at home in product strategy and ecommerce economics, moves fast without sacrificing quality, and holds a genuinely high bar for craft.What You'll DoDigital ProductSet the vision and standard for Seed's digital experience across web and app — conversion-optimized, brand-forward, and technically excellentDrive the product roadmap in close partnership with Engineering and Design, with clear accountability for delivery, quality, and measurable resultsOwn the A/B testing and experimentation program, translating learnings into improvements in CVR, AOV, and LTVChampion site performance, accessibility, and speed as non-negotiablesEcommerce & Commercial StrategyOwn discount and incentive architecture, subscription mechanics, and upsell strategyLead on-site merchandising — how products are featured, sequenced, and soldPartner with Product Marketing on pricing dynamics and ensure on-site execution reflects broader commercial strategyTranslate audience segmentation into personalized digital experiencesOwn the digital execution for all product launches — premium, cohesive, commercially effectiveCross-Functional LeadershipServe as the primary digital product voice across DTC, pricing, channel, and commercial planning conversationsDrive alignment across Engineering, Design, Creative, and Performance on shared prioritiesBuild a high-performing, increasingly autonomous team — operating at the strategic level, not in executionWho You Are:You have 8+ years of digital product and ecommerce experience, with meaningful depth in DTC, conversion optimization, or subscription businesses at scaleYou've defined product strategy from ambiguity — not just optimized an existing experience, but articulated what it should become and built organizational conviction around your visionYou lead cross-functional teams by setting strategic direction, not managing delivery. Engineering, Design, and Commercial partners look to you for the "what" and "why," not just the "when"You connect experience decisions to business outcomes and can articulate those tradeoffs clearly to executive stakeholdersYou're analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design — and you use data to sharpen strategic bets, not just measure outputsYou operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or move on — you don't let it driftYou're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwiseYou hold a high bar for craft and brand expression — you understand that a premium digital experience is a co