ASSOCIATE DIGITAL STRATEGIST

**Contract \| Remote (Central Time Zone business hours) \| Freelance\-Friendly Variable hours \| Hours are not guaranteed and will vary based on agency and client workload** Approx. 20 hours in lighter months with potential for 20\+ hrs/week during quarterly months **Reports to: Digital Strategist** **The Role** The Associate Digital Strategist supports the planning, execution and optimization of performance\-driven marketing initiatives across aviation and aerospace accounts, along with some non\-aviation clients. This role blends analytics, paid media experience and SEO support. You will manage the mechanics of performance marketing while contributing insight to broader digital strategy. You must be comfortable presenting metrics to clients and translating data into actionable recommendations. This is a flexible contract role with hours that fluctuate based on client needs, campaign activity and reporting cycles. Some weeks may require limited or no support, while others may require a significant time commitment. We are looking for someone who values that flexibility and has the capacity to scale their availability when workload increases. **What You’ll Do** **Performance Reporting \& Insights** ● Prepare monthly and quarterly performance reports ● Present metrics, in conjunction with the Brand Manager, to clients in clear, actionable language ● Monitor KPIs aligned with campaign and business objectives ● Identify trends, risks and optimization opportunities **Tracking \& Data Integrity** ● Build and manage UTMs ● Ensure GA4 tracking is accurate and aligned with goals ● Monitor conversion events and troubleshoot inconsistencies ● Maintain reporting dashboards and documentation **SEO Support** ● Conduct keyword research ● Identify and execute on\-page optimization opportunities ● Monitor rankings and flag technical issues ● Collaborate with copywriters on SEO\-aligned content **Paid Media Execution** ● Build and manage Google Ads campaigns ● Build and manage social media ad campaigns (TBD) ● Monitor budget pacing and cost efficiency ● Optimize campaigns based on performance data to meet the client’s goals **Collaboration** ● Work closely with the Digital Strategist to implement campaign strategy ● Coordinate with Brand Managers to align digital performance with broader marketing goals ● Support new business audits and performance reviews when needed **Qualifications** ● 3\+ years digital marketing or paid media experience ● Deep familiarity with GA4 and Google Tag Manager ● Basic understanding of WordPress CMS ● Experience managing B2B paid campaigns that drive measurable business results ● Familiarity with UTM structure and campaign attribution ● Proven track record of successful SEO strategies ● Ability to translate performance metrics into business language ● Strong reporting and presentation skills ● Comfortable working independently **What Makes You a Fit** ● You are detail\-oriented and care about