Marketing Automation Specialist

Marketing Automation Specialist (GoHighLevel, ManyChat, Funnels & AI Content) – RemotePosition Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST)About the RoleAt Pavago, one of our clients is hiring a Marketing Automation Specialist to drive inbound lead generation through content, funnels, automation systems, and AI-powered workflows.This is a hands-on execution role focused on:content repurposinglead generation funnelsmarketing automationAI-powered workflowsInstagram & DM automationconversion optimizationYou’ll be responsible for turning content into leads, building automation systems that nurture prospects, and continuously improving funnel performance and operational efficiency.If you enjoy combining:contentautomationAI toolsfunnelslead systemsinto scalable marketing workflows — this role is built for you.What You’ll OwnAI Content Engine & RepurposingTurn one piece of raw content into 10+ marketing assets using AI toolsBatch-create 7 days of content across:LinkedInInstagramEmailShort-form content platformsUse AI tools such as:ChatGPTHeyGenAI writing and editing toolsEnsure content supports lead generation and funnel performance — not just engagementMaintain consistency in messaging, branding, and publishing workflowsMarketing Automation & Lead SystemsBuild and manage:lead capture systemsCRM pipelinesautomation workflowsCreate and optimize:email follow-upsSMS nurturing sequencesAI-driven chat flowsBuild automation systems inside:GoHighLevelEnsure structured tracking and zero lead leakage across funnels and campaignsFunnel Building & Conversion OptimizationBuild high-converting:landing pageslead funnelsbooking flowsConnect funnels directly to scheduling and CRM systemsContinuously optimize:messagingstructureuser flowconversion performanceRun ongoing testing and funnel improvementsInstagram & ManyChat AutomationBuild and manage Instagram DM automation systems using:ManyChatSet up:keyword triggersautomated responseslead capture flowsConvert engagement into qualified leads through structured automation systemsVideo Content CreationCreate short-form video content including:ReelsShortsclipped contentRepurpose long-form content into engaging short-form formatsSupport basic editing using tools such as:CapCutDescriptsimilar editing platformsSystem Optimization & EfficiencyIdentify repetitive manual workflows and automate themImprove systems to increase output while reducing manual effortRun weekly optimizations across:funnelsautomationscontent systemslead workflowsPaid Ads SupportLaunch and manage basic:Facebook lead generation campaignsInstagram lead campaignsSupport scaling paid acquisition once organic systems are optimizedWhat Makes You a Strong FitYou think in systems, funnels, and automationYou’re execution-focused and move quicklyYou understand how content drives lead generationYou enjoy improving workflows and removing manual workYou balance:creativityperformanceoperational efficiencyYou are highly organized and process-drivenRequirements (Must-Have)ExperienceProven hands-on experience with:GoHighLevelfunnel buildingCRM workflowsautomation systemsStrong ManyChat experience:Instagram automationDM workflowslead capture systemsTechnical & Marketing SkillsDaily use of AI tools such as:ChatGPTHeyGenExperience building and managing:lead generation funnelsnurture systemsbooking workflowsAbility to efficiently batch and schedule multi-platform contentExperience creating or repurposing short-form video contentFamiliarity with automation tools such as:ZapierMaken8nNice to HaveExperience supporting founders, coaches, or online businessesFamiliarity with:paid social campaignslead generation marketingconversion optimizationExperience scaling inbound lead systemsUnderstanding of AI workflow optimization and prompt engineeringTools & PlatformsGoHighLevel (GHL)ManyChatChatGPTHeyGenZapier / Make / n8nCapCut / DescriptFacebook & Instagram AdsCRM & funnel platformsWhat a Typical Day Looks LikeBuild and optimize lead funnels and automation workflowsRepurpose content into multi-platform assetsCreate and schedule short-form contentImprove ManyChat and Instagram DM automationsLaunch and monitor lead generation campaignsOptimize funnel conversions and automation performanceReview lead flow, engagement, and campaign performanceIn short: You turn content, automation, and AI tools into scalable lead-generation systems that drive measurable business growth.Key Metrics for Success (KPIs)Number of qualified leads generatedFunnel conversion ratesBooking and opt-in conversion improvementsReduction in manual workflowsAutomation reliability and lead tracking accuracyContent output consistency and engagementSpeed and quality of campaign executionWhy This Role Stands OutHigh ownership across content, funnels, and automationWork directly with AI-powered marketing systemsOpportunity to build scalable lead-generation infrastructureExposure to:automationAI workflowsCRM systemscontent repurposingconversion optimizationGrowth oppor