Growth Marketing Lead

**About Us** Maharishi Foundation USA is the nonprofit organization that teaches the Transcendental Meditation (TM) technique across the United States through a national network of certified teachers and local centers. TM is a simple, effortless practice backed by decades of published research, and it is learned through personal instruction. We have a clear growth strategy, a new brand campaign launching this fall, a performance media agency, a new email nurture program, and a website being rebuilt for conversion. We’re looking for the person who connects all of it and turns it into more people learning TM every week. **The Role** The Growth Marketing Lead is the single internal owner of our marketing engine and is accountable for growth. You’ll start every day asking one question: **how do we get more people into a TM course this week?** Then you’ll use every lever available to make it happen: our agency partners, the brand team, the web team, teachers, centers, email, and partnerships. This is a high\-ownership role with direct access to leadership and a clear mandate to grow course enrollment and revenue. You’ll be measured on results. **What You’ll DoOwn growth and the numbers** * Own the marketing dashboard: know what every number means, spot problems early, and bring solutions * Set and deliver weekly and monthly targets for leads, intro talk registrations, course bookings and new instructions * Manage cost per lead, cost per intro and cost per instruction, and improve conversion at each stage of the funnel **Drive execution across the full funnel** * **Performance marketing:** Partner with our growth agency to keep a steady flow of new ad creative and landing pages in market. Approve fast, test fast, and feed results into what gets made next. * **Brand and campaign:** Serve as the day\-to\-day link between the brand campaign and every channel, so assets reach performance, email, web and centers in usable form and on time. * **Lifecycle:** Own email and SMS nurture performance, tracking open, click and intro registration rates and pushing continuous improvement. * **Web:** Partner with the web team on landing pages, lead capture and conversion testing, and be the internal decision\-maker who can approve a page the same day. * **Community and local:** Build campaigns our teachers and centers can easily run, with ready\-to\-use materials, scripts and re\-engagement programs for past leads. * **Partnerships:** Develop relationships with creators, podcasters, practitioners and organizations who can introduce TM to new audiences, including collaborative content and referral programs. **Be the connective tissue** * Act as the single point of contact for agency and consultant partners, so everyone knows where to send work and get answers * Give leadership a short, regular update: what shipped, what the numbers did, what’s next and what’s blocked * Scope and prioritize all incoming offers of outside help, paid or volunteer, before they t