Principal Content Strategist & Editorial Lead

**About CallOnDoc** CallOnDoc is one of the fastest\-growing virtual healthcare companies in the U.S., delivering affordable, on\-demand care across urgent care, chronic care, mental health, men's and women's health, dermatology, and preventive medicine. As we continue expanding our consumer platform, AI capabilities, pharmacy services, and enterprise partnerships, we're looking for a strategic builder to establish a unified communication system across every patient touchpoint. **The Opportunity** This is not a traditional content marketing or copywriting role. We're seeking a senior individual contributor who enjoys building systems while remaining deeply hands\-on. You'll partner across Marketing, Product, Engineering, Clinical Operations, Design, and Executive Leadership to ensure every patient interaction communicates with clarity, consistency, and trust. Approximately 30% of the role focuses on strategy and system design, while 70% is hands\-on execution—writing, editing, auditing, and improving high\-impact customer communications. **What You'll Own** Communication Strategy \& Editorial Systems Build and maintain the company's messaging architecture, including brand narrative, value proposition, positioning, trust messaging, editorial standards, voice and tone, AI writing standards, review processes, content governance, and AI\-assisted content workflows. **Content Optimization** Personally improve high\-impact customer\-facing content including landing pages, website copy, patient onboarding, lifecycle emails, SMS, push notifications, provider and patient education, product messaging, and YouTube/social media scripts. **Cross\-Functional Partnership** Partner closely with Product, Engineering, Clinical Operations, Lifecycle Marketing, Paid Media, SEO, Design, and Customer Success. Support AI search readiness through structured content, entity optimization, semantic content, and AI\-friendly editorial practices. **What Success Looks Like** Within your first year, you will build a unified messaging and editorial framework, improve consistency across patient communications, modernize high\-value content that drives acquisition, conversion, retention and trust, implement scalable AI\-assisted editorial workflows, and establish a communication operating system supporting future product launches and lifecycle initiatives. **Qualifications** *Required* * 7\+ years of experience in content strategy, editorial leadership, product marketing, UX writing, or strategic communications. * Exceptional writing and editing skills across digital channels. * Experience developing messaging frameworks, editorial standards, and communication systems—not just producing content. * Strong cross\-functional experience partnering with Product, Engineering, Design, and Marketing teams. * Strong understanding of information architecture, content audits, and customer journey optimization. * Experience incorporating AI\-assisted writing tools into