LIFECYCLE & INBOUND MARKETING MANAGER (SAAS and Consulting Focus)

GENERAL We are only looking for people who want excellence and desire excellence in their teammates. If this is not your desire, please do not apply. We are considering both full\- and part\-time roles. LIFECYCLE \& INBOUND MARKETING MANAGER **(Complement to PPC \| HubSpot Expert \| Organic Growth \| Non\-Paid Acquisition)** **The Lonely Entrepreneur** (www.lonelyentrepreneur.com) is looking for a seasoned, proven **Lifecycle \& Inbound Marketing Manager** (employee or consultant) to drive **non\-paid acquisition and conversion** efforts across its B2C offerings: * **The Lonely Entrepreneur Learning Community** * **One\-on\-One Consulting (Sidekick)** * **Individual Contributions to the Lonely Entrepreneur Non\-Profit** The primary goal of this role is **revenue generation from non\-paid digital channels** (organic, email, lifecycle, content, SEO) and **automation of lead nurturing via HubSpot**. This position will work hand\-in\-hand with our existing **PPC Specialist**, who leads all paid digital acquisition strategies. We are considering both full\-time employees and consultants. ABOUT THE LONELY ENTREPRENEUR **The Lonely Entrepreneur Learning Community** TLE’s core offering is The Lonely Entrepreneur Learning Community – a SaaS platform that serves as a one\-stop shop for much of the knowledge, tools, and support an individual needs to start or grow a business. It gives entrepreneurs multiple ways to get the answers they need including: * **Knowledge:** 2,000\+ learning modules on business and personal issues entrepreneurs face * **Tools:** 100s of templates (e.g., legal agreements) and reviews of vendors (e.g., CRM) * **Ongoing Support \& Community:** via an online community and group coaching * **Funding:** exposure to funding opportunities * **Vendor Vetting \& Deals:** vetted vendors and exclusive offers (including some free services) For more information, visit https://lonelyentrepreneur.com/ Video Overview of the Learning Community and Sidekick: https://youtu.be/4fEH2dJFKpM?si\=\-T7NXt\-wHlQ5pSEE JOB DESCRIPTION We’re looking for a **Lifecycle \& Inbound Marketing Manager** who can own and optimize our non\-paid acquisition engine, nurture funnel, and marketing automation stack—centered around **HubSpot**. This person will **complement our PPC Specialist** by owning everything **before, between, and after paid clicks**—using content, email, CRM automation, SEO, and lifecycle marketing to drive performance. TO BE SUCCESSFUL IN THIS ROLE, YOU’LL NEED: * Expertise in **HubSpot** for marketing automation, CRM segmentation, and lifecycle campaigns * Proven ability to **generate and convert leads** via email, organic content, nurture sequences, and landing page optimization * Experience with **content marketing and SEO** that supports top\- and mid\-funnel growth * Deep understanding of **customer journeys and conversion funnels** * Strategic thinking with a hands\-on execution mindset * Ability to work closely with PPC and