Field Marketing Manager - North America

i2 Group, a division of Harris; is seeking a Field & Demand Marketing Manager who is responsible for supporting the development and execution of regional marketing programs that drive engagement, generate qualified pipeline, and support regional growth objectives.This remote role welcomes candidates anywhere in Canada and the US. Travel is required as needed, approximately 20%. Candidates must hold a current, valid passport and be legally eligible to travel internationally. This includes either passport based visa exemption or possession of any required travel visas for entry into Canada, the United States, and the Caribbean. Preference will be given to candidates in the Eastern or Central time zones.Salary:75K - 90KWhat your impact will be:Regional Demand GenerationSupport the development and execution of the regional marketing plan aligned with global marketing prioritiesDeliver integrated marketing programs combining digital campaigns, events, and contentSupport pipeline generation through targeted marketing campaigns and engagement initiativesLocalise global marketing campaigns to ensure relevance and effectiveness within the regional marketAccount-Based MarketingSupport and execute account-based marketing initiatives targeting priority accounts in partnership with Sales and Business Development teamsContribute to the development of tailored marketing activities for key accounts, including events and targeted digital engagementMonitor engagement levels within target accounts and support optimisation of marketing activityRegional Events and Industry EngagementPlan and deliver regional marketing events including industry conferences, customer engagement events, and roundtablesEnsure events are aligned with broader marketing campaigns and support pipeline generationWork with the Internal and Partner Marketing Manager to ensure alignment with global event standards and processesSales Alignment and Partner CollaborationPartner closely with regional Sales teams to support key opportunities and regional prioritiesSupport partner and alliance marketing initiatives in collaboration with channel partnersContribute to the development of joint marketing activities with partners where relevantSupport effective follow-up of marketing-generated leads in collaboration with Sales and BDR teamsCampaign Performance and ReportingMonitor and report on marketing performance including campaign engagement and pipeline contributionWork with Marketing Operations to ensure accurate campaign tracking and reportingUse performance insights to support ongoing optimisation of marketing programsCustomer and Market EngagementSupport marketing initiatives that strengthen engagement with customers, prospects, and industry stakeholdersContribute to the development of customer stories and reference materials with Product MarketingGather feedback from the market to help inform future marketing activityKey StakeholdersGlobal Marketing ManagerRegional Sales TeamsProduct Marketing ManagerMarketing Operations and Digital TeamInternal and Partner Marketing ManagerBusiness Development Representatives (BDRs)Key Measures of SuccessContribution to marketing-sourced and marketing-influenced pipeline within the regionEffectiveness of regional marketing campaigns and eventsEngagement within target accountsAlignment and collaboration with regional Sales teamsDelivery of marketing programs on time and to a high standardScope of AuthorityResponsibility for executing regional marketing programs aligned with global strategyAbility to recommend regional marketing activities within agreed plans and budgetsResponsibility for supporting pipeline generation and regional marketing performanceWhat we are looking for:Experience in B2B marketing, ideally within technology, software, or data-driven environmentsExperience delivering integrated marketing campaigns and regional marketing programsExperience with field marketing activities including events and customer engagement initiativesFamiliarity with demand generation and account-based marketing approachesExperience working with sales teams in a commercial environmentStrong organisational and project management skillsAnalytical mindset with the ability to interpret campaign performance dataStrong communication and collaboration skillsExperience using marketing automation and CRM platforms (e.g. Salesforce, HubSpot, Marketo) is desirableWhat we can offer:3 weeks’ vacation and 5 personal daysComprehensive Medical, Dental, and Vision paid 100% by Harris starting from your first day of employmentEmployee stock ownership and RRSP/401k matching programsLifestyle rewardsRemote work and more!About i2 Group:Our intelligence analysis software tools help analysts and investigators transform data in real-time, enabling customers to detect, disrupt, and defeat sophisticated threats. We serve global customers carrying out critical missions in public safety, defence, fraud, and financial crimes. Learn more at: https://i2group.comA