Copywriter

**Location:** Remote Type: Full\-time / Contract (flexible) Reports to: Owner / Marketing Lead * **About us:** Tacnation is a direct\-to\-consumer brand making magnetic mounts, rifle mounts, and range bags for people who carry every day. Our customers are majority men 25\+ who value reliability, quality, safety and peace of mind. We're looking for a copywriter who can write like a person, not a brand or AI. You'll write Facebook ad copy and landing page copy that sells based on customer data, trust, security, and real use cases. You understand direct\-response fundamentals and you know how to make a product sound like a solution. * **What you'll do:** \-Write and test Facebook ad copy (primary text, headlines, hooks) across multiple angles; prevention, quick\-draw access, vehicle organization, gift occasions \-Write and revise landing page copy: headlines, subheads, benefit sections, objection\-handling copy, FAQ, and product descriptions to match the motivations that drive our customers decisions. \-Translate customer review data and voice\-of\-customer insights into messaging that speaks directly to what buyers actually care about (reliability, security, safety, compatibility, discretion) \-Write in a tone that's bold, confident, and direct — never salesy or over\-the\-top. \-A/B test hooks, headlines, and angles; iterate based on performance data \-Collaborate with the ads/creative team to match copy to video and image concepts \-Keep messaging consistent with brand voice across email, ads, and site (occasional overlap with email campaigns) * **What we're looking for:** \-3\+ years writing direct\-response or DTC e\-commerce copy (Facebook ads and landing pages specifically — please include samples) \-Comfortable writing for a male\-skewing, practical\-minded audience. \-Understanding of what makes people trust a product enough to buy it once and recommend it after \-Data\-informed mindset: comfortable using review/survey insights to shape angles, not just "creative instinct" \-Bonus: familiarity with the firearms, EDC, outdoor, or tactical gear space \-Bonus: experience with Meta Ads Manager, Klaviyo, or Shopify. * **What's the goal:** \-Ad copy that lowers CPA and increases CTR across new and existing angles \-Landing page copy that measurably improves conversion rate \-A steady pipeline of fresh angles so we're never stuck running the same ad for months \-Copy that customers could believe was written by a human, direct, no corporate voice. How to apply: Send 2\-3 writing samples (ideally Facebook ads and/or landing pages) along with a short note on why this space interests you. Pay: From $18\.00 per hour Experience: * Direct marketing: 3 years (Preferred) Language: * English (Required) Work Location: Remote