SME - Meta Social Media Marketing

Subject Matter Expert – META Social Media Marketing Professional CertificateLocation: United StatesSweetRush has an exciting opportunity for a talented professional to join our Talent Solutions / Learning Design team!Who We AreAt SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish. We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence. Our work isn't just about the awards we win with incredible partners such as Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others; it's about balancing profit with a genuine desire to spread good in the world. If you are a caring innovator who believes work should be life-centered and impactful, then this is where you come in…About the OpportunitySweetRush is developing a new META Social Media Marketing Professional Certificate, and we're seeking a Subject Matter Expert (SME) to help ensure the curriculum reflects the real-world responsibilities and skills of today's META Social Media Marketing professionals. In this role, you will lend your expertise to a program that prepares learners to develop, execute, manage, and optimize social media marketing and advertising strategies across platforms, including Facebook, Instagram, and Threads.Social Media Marketing professionals strengthen brand awareness and visibility, promote products and services, engage with existing and potential customers, drive traffic and sales, and cultivate active online communities. They plan, build, and manage marketing campaigns, create platform-specific content such as posts, images, stories, reels, and carousels, and maintain consistent interaction with followers by responding to comments, mentions, and direct messages. They also monitor KPIs and performance metrics, conduct research, and analyze data to evaluate campaign effectiveness and understand social media trends, user behavior, and audience preferences—insight that informs strategic decisions for current and future initiatives. These professionals may also leverage WhatsApp to create and manage groups that foster engagement and strengthen brand loyalty, and they increasingly utilize Generative AI technologies to produce tailored content, optimize marketing strategies, forecast social media trends, understand user behavior patterns, and automate repetitive tasks to enhance efficiency and scalability.As our SME, you'll validate and help shape the job responsibilities, skills, and learning objectives that will guide this certificate program, ensuring learners graduate with the practical, in-demand capabilities employers are seeking in this role.Location: United States, RemoteContract Type: FreelanceProject Duration: 4 monthsProject Capacity: 10 hours per week, variableStart Date: July 27, TBDSweetRush is a remote organization, and as such, all resources must be technically savvy, have access to a strong internet signal, be comfortable with virtual/instant messaging and conferencing tools, and generally be available during established working hours.Hourly: Hourly Rate is NegotiableYour Impact and Responsibilities:Essential functions include: Review and validate the job responsibilities, required skills, and portfolio artifacts outlined in the Job Task Analysis (JTA) for accuracy, completeness, and relevance to current hiring practices Participate in JTA alignment calls to discuss findings and reach consensus on curriculum scope Advise on prioritization of skills as "must-have" vs. "nice-to-have," and identify which require only conceptual understanding vs. hands-on practical mastery Recommend realistic, feasible portfolio artifacts/projects that will effectively showcase a learner's skill mastery to employers Provide input on industry-standard certifications, tools, and software that should be reflected in the curriculum Review draft course content and learning objectives for technical accuracy and real-world relevance Share insight on emerging trends (e.g., AI-driven targeting, Generative AI workflows) to keep the certificate current What You Bring Hands-on professional experience managing Meta advertising campaigns using Ads Manager, Business Manager, and Events Manager Strong knowledge of Meta's Campaign → Ad Set → Ad hierarchy, audience types (Core, Custom, Lookalike), and AI-driven targeting features (e.g., Advantage+) Experience with creative testing frameworks, platform-specific content formats (reels, stories, carousels), and AI-assisted content generation Practical knowledge of Meta Pixel, Conversions API (CAPI), attribution, and data quality troubleshooting Ability to analyze and interpret KPIs (CPA, ROAS, CAC, CTR, CPM) and integrate Meta data with GA4 for cross-channel reporting Experience running A/B tests and u