Senior/Lead Product Marketing Manager

At WhiteTech, we empower businesses in the financial ecosystem with cutting-edge white-label and SAAS solutions.Our comprehensive suite of tools is tailored for EMI, PSP, e-commerce, and open banking platforms. With WhiteTech, clients gain access to a platform designed for flexibility, scalability, and seamless integration.Our mission is to help businesses unlock their full potential in a rapidly evolving financial landscape.Whether scaling your PSP, enhancing your EMI services, or diving into open banking, WhiteTech is your partner for innovation and growth.We are a remote-first technology company and welcome applications from candidates across Europe, including the EEA, the UK, Switzerland, and other non-EEA European countries such as Ukraine, Moldova, Georgia, Armenia, Montenegro, Turkey, and the Western Balkans. We also consider applicants from different locations who can work within Central European Time (CET).Job SummaryWe are hiring for an innovative startup building a cutting-edge, secure, and responsible CS2/CS:GO Skin Gambling and Casino Platform. We're passionate about creating a thrilling, fair, and compliant entertainment experience for gamers. As we transition from development to launch, we require a versatile and driven Senior/Lead Product Marketing Manager to bridge the gap between building the product and successfully bringing it to market.This unique role combines the critical disciplines of Product Go-to-Market Strategy and Digital Marketing for our brand-new platform. You will play a crucial role in establishing the marketing backbone during development, ensuring a seamless and high-performing launch and ongoing growth. You'll own the processes, tools, and cross-functional coordination needed to market our products effectively, with a strong emphasis on compliance and user safety.Required Qualifications (Must-Have)6+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry.Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must.Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives.Experience in setting up successful collaborations with Counter-Strike (CS) streamers.Proven experience in growing a start-up project toward a market leader position.Previous experience working in start-up environments with rapid iteration cycles.Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role.Proven hands-on experience building and scaling marketing processes from the ground up.Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond.Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter.Experience working with analytics tools and turning data into stories & actions.Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations.Passion for gaming, esports, and the CS2/CS:GO community.Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting.Ability to work within the CET/EET time zone.Key ResponsibilitiesLeading and growing the Product Marketing function with a hands-on approach.Develop marketing strategies for our B2C products and B2B platform features.Contribute to product mechanics and design with proven, market-tested enhancements.Structure effective partnerships with traffic acquisition partners.Create positioning and unique value propositions.Collaborate hand-in-hand with product, design, and development teams.Monitor KPIs (conversions, engagement, retention, launch effectiveness).Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them).Initiate changes to increase conversions, user engagement, and retention.Synchronize marketing activities with the product roadmap.Plan marketing launches and entering new markets.Conduct market, competitor, target audience, and customer development research.Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits.Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development.Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.Report on the effectiveness of initiatives and promotion