Marketing Manager | B2B Growth | Salesforce & AI

Marketing Manager – RemoteB2B Marketing | Demand Generation | Salesforce Pardot | AI-Powered MarketingPosition Type: Full-Time, Remote Location: Remote Working Hours: U.S. Business Hours Compensation:$3,500–$5,000 USD/monthAbout the RoleAt Pavago, we’re hiring on behalf of one of our clients for a Marketing Manager to lead and scale the entire marketing function for a growing B2B managed IT and wireless services company.This is a high-ownership leadership role designed for someone who combines strategic thinking with hands-on execution. You’ll work directly with the CEO to drive lead generation, strengthen brand awareness, optimize marketing performance, and build scalable systems that contribute directly to pipeline and revenue growth.This is not a marketing coordinator role. You’ll own marketing strategy, campaign execution, reporting, vendor management, and marketing operations while leveraging AI to improve efficiency and results.If you enjoy building marketing functions, making data-driven decisions, and creating measurable business impact, this role is a strong fit.What You’ll OwnMarketing Strategy & Growth Own the company’s marketing strategy and roadmap. Develop initiatives that drive: Lead generation Pipeline growth Brand awareness Revenue growth Analyze performance across all marketing channels and continuously optimize results. Partner directly with executive leadership on strategic growth initiatives. Identify opportunities to improve marketing processes, campaigns, and overall ROI. Marketing Analytics & Reporting Prepare and present monthly marketing KPI reports. Monitor performance across: LinkedIn Salesforce Pardot (MCAE) Salesforce Sales Engagement Zoom Webinars Google Search Console Google Business Profile Analyze campaign performance and identify trends. Deliver actionable recommendations based on data and marketing insights. Content Marketing & Thought Leadership Own the company’s LinkedIn strategy and execution. Create weekly LinkedIn content for: Company page Executive personal brands Produce and distribute a monthly newsletter to approximately 12,000 subscribers. Develop blog content strategies and editorial calendars. Coordinate customer success stories and case studies. Create content that supports: SEO Lead generation Brand positioning Audience engagement Webinar & Demand Generation Plan and execute webinars every 6–8 weeks. Manage: Registration campaigns Email invitations Reminder sequences Post-event follow-up Coordinate webinar logistics using Zoom. Repurpose webinar recordings into additional marketing assets. Support demand generation initiatives throughout the buyer journey. CRM & Sales Enablement Manage marketing campaigns inside Salesforce Pardot (MCAE). Build and optimize: Email nurture campaigns Marketing automation workflows Salesforce Sales Engagement cadences Ensure marketing and sales remain aligned throughout the customer journey. Support channel-partner marketing initiatives. Website & Digital Presence Manage website updates within Webflow. Maintain and optimize: Google Business Profile Local search visibility Monitor and respond to customer reviews. Support future website redesign and company rebranding initiatives. Contractor & Vendor Management Hire and manage external marketing contractors including: Graphic designers SEO specialists Web developers Copywriters Manage project timelines, budgets, and deliverables. Ensure quality standards across all outsourced work. Marketing Operations & AI Build scalable marketing systems and workflows. Improve reporting, campaign execution, and content production processes. Leverage AI tools such as: Claude ChatGPT Gemini Use AI to accelerate: Content creation Campaign planning Research Performance analysis Workflow automation Continuously identify opportunities to improve marketing efficiency and ROI. RequirementsMust-Have Qualifications 4–7 years of B2B marketing experience. Experience owning or leading a marketing function. Strong understanding of demand generation and revenue marketing. Excellent written English communication skills. Experience creating: LinkedIn content Email newsletters Blog strategies Hands-on experience with: Salesforce Salesforce Pardot (MCAE) Salesforce Sales Engagement LinkedIn Webflow Zoom Webinars Canva Google Search Console Google Business Profile Strong understanding of marketing analytics and KPI reporting. Experience managing marketing vendors or contractors. Strong knowledge of B2B sales cycles. Active experience integrating AI tools into daily marketing workflows. Ability to explain how AI improves marketing execution and business outcomes. Nice to Have Experience within: Managed IT Services (MSP) Telecommunications Networking Technology services Experience marketing through: Channel partners VARs Reseller networks SEO knowledge. Experience leading: Company rebrands Website redesigns Website migrations Experience scaling marketing operations for companies between