Senior Email Marketing Manager

We're looking for an experienced email and marketing automation leader to own our email marketing and Marketing Hub operations. You'll run high\-performing email programs, build the automation and data foundation behind them, and help every team that touches HubSpot work smarter. ### **About School Family Media, LLC** School Family Media makes life easier for school communities. Through TeacherLists, edukit, and PTO Today, we help schools, teachers, volunteer leaders, and families simplify back\-to\-school preparation and support students throughout the school year. Headquartered in Wrentham, Massachusetts, with offices and warehouses in Colorado Springs, Colorado, and DeKalb, Illinois. ### **Description** **The role** ------------ As an individual contributor, you'll own email campaigns and HubSpot Marketing Hub across our brands, products, and client programs. You'll lead email execution and deployment, build the automation behind it, and serve as our in\-house HubSpot support for marketing, sales, and customer support. Our business is seasonal, so expect heavier volume during back\-to\-school peaks. **Reports to** VP of Marketing **Direct reports** None; may oversee contractors or agency partners **Status** Full\-time, exempt **Location** Remote **Headquarters** 100 Stonewall Blvd., Suite 3, Wrentham, MA 02093 **Salary range** $90,000–$110,000 commensurate with experience **Application deadline** Applications accepted through November 6, 2026 **What you'll do** ------------------ * **Email campaigns:** Own email strategy and the email calendar, coordinate send schedules across brands and teams, and build, test, and deploy campaigns, newsletters, and automated sequences across brands and client programs, including seasonal peaks like back\-to\-school. Maintain templates and design and run a structured A/B testing program. * **HubSpot Marketing Hub:** Own Marketing Hub administration, including governance, properties, lifecycle stages, and naming conventions. Run data quality audits and deduplication, support integrations with Shopify, social publishing, and AI content tools, evaluate new features and tools, train colleagues, and maintain HubSpot processes and documentation. * **Automation and lead management:** Build workflows for lead capture, engagement, routing, and multi\-channel nurture. Manage and optimize lead scoring and the MQL\-to\-SQL handoff with sales, map lifecycle programs for teachers, administrators, PTO leaders, and families, and support personalized communications at scale. * **Audience and deliverability:** Build segments from engagement, web activity, and purchase data. Protect deliverability through authentication, suppression, and sunset policies, improve engagement through targeted audience strategies, and test list growth initiatives. * **Reporting:** Build HubSpot dashboards, manage attribution reporting, connect HubSpot with Google Analytics to show email's contribution to pipeline and revenue, a