Director, Category Growth Intelligence & Retail Strategy- Strategic Accounts
The Kraft Heinz Company
12d ago
0$190k - $238kMarketingUnited Stateshimalayas
Retail-StrategyCategory-ManagementShopper-InsightsOmnichannel-RetailBusiness-IntelligenceData-&-AnalyticsDirector
Job Description
Job DescriptionThe Director, Category Growth Intelligence & Retail Strategy is a transformational leader responsible for driving long-term category growth across physical stores, ecommerce, and omnichannel retail environments. This role combines advanced analytics, shopper insights, macro-space planning, inventory intelligence, and store-level performance insights to develop strategies that deliver sustainable growth for both retailers and the enterprise.Reporting to the VP of Category Leadership & Shopper Insights, the Director leads a team of Associate Directors, Leads, Senior Advisors, and Advisors, serving as a strategic partner to internal teams and retail customers. This leader develops and executes a 1–3 year category growth strategy, leveraging real-time data, predictive analytics, and collaborative retailer partnerships to drive measurable outcomes across sales, profit, market share, and category productivity.The Director acts as a trusted advisor to senior retailer leadership, delivering insights and strategic recommendations that improve category performance across in-store, digital shelf, and omnichannel fulfillment environments.Key ResponsibilitiesStrategic Category Growth & Retail PartnershipsPartner with senior retailer leaders to develop long-term category growth strategies across store and e-commerce environmentsLead joint category planning and strategic initiatives that drive profitable growth for both the retailer and the enterpriseIdentify retail solutions through deep understanding of shopper behavior, category trends, and store-level insightsServe as a strategic advisor to internal commercial teams on category performance, risks, and growth opportunities
Omnichannel Category StrategyDevelop and execute integrated category strategies across physical shelf, digital shelf, and omnichannel fulfillment modelsOptimize category performance across in-store merchandising, digital discoverability, and online shopper conversionPartner with Digital Commerce and Retail Media teams to ensure category insights inform digital merchandising and media strategiesData, Analytics & Category IntelligenceLeverage advanced analytics, AI-enabled insights, and real-time data platforms to inform category strategyTranslate complex data—including shopper card data, syndicated data, digital shelf analytics, and store-level POS insights into actionable growth strategiesUtilize predictive modeling and demand forecasting to guide store level assortment strategiesInventory & Availability OptimizationIntegrate inventory analytics and supply chain insights into category planning to ensure optimal product availabilityIdentify out-of-stock risks and collaborate with retailers and internal teams to improve on-shelf and digital fulfillment availabilityUse demand signals and sell-through data to improve inventory productivity and reduce lost salesStore-Level Insights & ExecutionAnalyze store-level and regional performance to identify localized assortment and merchandising opportunitiesPartner with retailers to implement targeted category strategies that reflect shopper demand at the store levelEnsure enterprise category strategies translate effectively into store-level executionSpace & Assortment StrategyLead macro-space planning initiatives to optimize shelf allocation, assortment productivity, and category rolesDevelop data-driven assortment strategies that improve category productivity across physical and digital environmentsLeadership & Talent DevelopmentLead and develop a high-performing category leadership team, fostering a culture of curiosity, innovation, and continuous improvementServe as a player-coach, developing future category leadership talent across the organizationPartner cross-functionally with Business Units, eCommerce, Insights, Supply Chain, and Marketing teams to drive category successQualifications10+ years of experience in CPG, retail, or category management leadershipProven experience leading and developing high-performing teamsStrong experience leveraging advanced analytics, shopper insights, and data platforms to drive category strategyExperience with omnichannel retail, digital commerce, and store-level retail dynamicsKnowledge of macro-space planning, assortment optimization, and category strategy developmentExperience utilizing inventory analytics and demand forecasting to improve availability and category productivityStrong financial acumen and ability to translate insights into business resultsExceptional communication and storytelling skills with the ability to influence senior retailer leadershipOur Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.New Hire Base Salary Range:$190,300.00 - $237,900.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.The compensation offered will take
