Senior Data and Automation Engineer

The Senior Data and Automation Engineer is a key role within Marketing Operations responsible for maintaining the data infrastructure that supports outbound university communication campaigns while building and enabling the AI capabilities the marketing organization needs to operate effectively and grow. This role owns the data mart, audience management, and list delivery functions that underpin campaign execution — and also serves as the team's embedded AI resource and consultant, building automations, integrations, and tools, and enabling the broader marketing organization to adopt AI practices with structure and intention. This individual operates at the intersection of data operations and emerging technology, translating business needs into data solutions and AI\-powered workflows. The role requires someone equally comfortable in the technical details of our data environment and in strategic conversations about where automation and AI can create lasting value for the marketing organization. **Essential Duties \& Responsibilities:** **Data Operations** * Own and maintain the Marketing Operations Data Mart (MODM), including sourcing new data fields, managing tables as the reference source of truth, and coordinating with IT as business needs evolve. * Manage and deliver campaign audience lists and segment files for Capella campaigns, including complex targeting scenarios that require data outside of the MODM. * Subject matter expert and go\-to resource for data questions across Marketing — field selection, data access, and interpretation of USHE data in context. * Respond to ad hoc data requests from teams outside of Marketing, applying judgment and institutional context to respond accurately and efficiently. * Provide strategic data consultation — connecting business questions to what the data can support and proactively identifying opportunities for stronger segmentation and audience strategy. * Audit current data processes and reports to identify gaps and opportunities for improvement. * Serve as liaison throughout Marketing for IT and Data Engineering partners. **AI/Automation** * Serve as Marketing’s embedded AI resource, functioning in both a builder and an enabler capacity as the situation requires. * Build automations, API integrations, and AI\-powered tools for marketing teams that lack the access, licenses, or technical capacity to build independently. * Develop and maintain workflow automations within platforms such as Adobe Workfront Fusion, including project intake automations, routing and status workflows, and API connections to broader marketing tools and processes. * Pilot and test new AI use cases before broader rollout; proposing tools that would enhance adoption if necessary. Then, measure and report on the performance and adoption of automated workflows and AI initiatives to inform what to scale, optimize, or retire. * Troubleshoot system integrations, API connections, and workflow errors as part of ongoing maintenance. *