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Senior Marketing Strategist
TwoTone Creative
8h ago
0MarketingWest Des Moines, IA, USjobspy_indeed
remoteindeed
Job Description
**A Typical Work Week**
**This is a full\-time, in\-person role at our West Des Moines office. Remote work is not available.**
**Top 5 Responsibilities:**
* Marketing strategy participation
* Digital and social media strategy/management
* Report performance/analytics
* Drive brand awareness
* Write marketing content
**Other Responsibilities:**
* Implement integrated digital and social media marketing strategies.
* Execute SEO, SEM, social media, and email marketing strategies to achieve client goals.
* Create and implement social media marketing plans.
* Manage social media content across all relevant platforms.
* Create, maintain, and optimize social media profiles and pages.
* Manage online advertising campaigns and optimize performance.
* Execute email campaigns, drip campaigns, and manage email lists.
* Build and test landing pages, forms, and email designs.
* Define and monitor key marketing KPIs.
* Measure, track, and report campaign performance.
* Monitor SEO and identify content optimization opportunities.
* Collaborate with copywriters, designers, and strategists to create effective marketing campaigns.
* Employ current marketing and social media best practices.
**Required Skills:**
* 3 year minimum previous agency experience
* Experience in marketing, journalism, public relations or a related digital marketing field.
* Candidate must have experience with some of the following: content marketing, search engine optimization (SEO), social media, Google Analytics, Google Ads, Facebook Business Manager, Twitter Ads, Pinterest Ads, conversion rate optimization (CRO), link building, user experience (UX)
* Industry certifications are desirable
* Prefer experience with online media purchasing
* Prefer experience using Facebook Ads Manager and Power Editor
* Prefer knowledge of landing page tools (Lead Pages, Unbounce) or WordPress
* Prefer knowledge of MailChimp / Convertkit / etc email automation tools
* Four\-year degree in Marketing, Public Relations, or related field preferred.
* Ability to write clearly, concisely and with correct grammar
* Comfortable working with conservative Christian churches and non\-profits
* Uses good judgment and works with integrity
* Works independently and quickly
* Ability to quickly change from one project to another
* Adeptness with learning new apps and software
* Punctual and dependable
* Pro\-active
* Metrics driven
**Benefits**
* Competitive salary with performance\-based raises
* Custom development plans to help you grow
* Clear promotion pathways
* PTO that rewards your expertise and dedication
* Free snacks and drinks at the office
* Optional Work\-from\-Home Wednesdays
* Paid holidays
* 100% paid maternity and paternity leave
* 401(k) with 4% company match
* Comprehensive health and dental insurance
* Transparent leadership so you know what we’re striving for, why, and how
* Vision and life coverage
* Short\-term and long\-term disability insurance
* We love to celebrate: birthdays, team anniv
