Sr. Financial Analyst - Data, Digital & Marketing Analytics

Job Title:Sr. Financial Analyst - Data, Digital & Marketing Analytics Reporting To:Director of FP&A Location:HQ (Remote) Company:JustFoodforDogs, LLC Job Type:Full-time, Exempt About JustFoodForDogs: JustFoodForDogs, the #1 vet recommended fresh food for dogs, is dedicated to helping pets live longer, healthier lives through real, whole-food nutrition. Founded in 2010, JustFoodForDogs revolutionized the fresh whole food movement for dogs when it opened the first open-to-the-public kitchen cooking food for dogs. All of our recipes are formulated by veterinarians and made with 100% human-grade ingredients. Today, consumers can find JustFoodForDogs at JustFoodForDogs retail locations, their favorite retailers and on-line at JustFoodForDogs.com. The company’s offerings include daily meals, shelf-stable products, supplements, and treats. To learn more about JustFoodForDogs, visit JustFoodForDogs.com About the Role: The Sr. Financial Analyst – Data, Digital & MarketingAnalytics will work closely with the Director of FP&A to support the finance relationship with the Digital and Marketing teams. Our Finance team supports the teams that grow the business as proactive analytical advisors, rather than simply reporting the numbers. This individual will help drive analytics for financial planning, forecasting, and performance analysis across digital sales channels and marketing spend, turning data and information into clear business insights and identifying the key business drivers that explain those results. In addition, this role will support broader FP&A data reporting, and other ad hoc consolidated reporting requests. The right person for this role is a team player, proactive and self-motivated, brings good judgment, and strong interpersonal skills. Key Responsibilities Variance Analysis & Business Support Own weekly reporting of digital sales results versus AOP/forecast/Prior Year, identifying and drafting explanations for variances down to root-cause business drivers (e.g., new customer acquisition, AOV, auto-ship volume, promo efficiency, sell-in vs. sell-through dynamics) Track marketing and promotional activations, financial performance, channel mix shifts, and project ROI Help translate finance output into clear narratives for non-finance stakeholders, and translate digital/marketing data into financial terms for finance leadership KPI Management & Reporting Own and maintain a suite of digital/marketing KPIs (CAC, LTR, LTV, ROAS, CPM, conversion rate, retention/churn, AOV, frequency, etc.) across owned e-commerce and digital marketplace customers, ensuring consistent tracking and reporting Build and maintain recurring dashboards and reporting packages for leadership review Monitor performance trends and proactively flag risks and opportunities Data Analysis & Insights Parse and analyze large, complex data sets from multiple systems (marketing platforms, e-commerce/web analytics, marketplace seller/vendor portals, finance systems) into coherent, decision-ready reporting Identify the underlying business drivers behind performance trends and help quantify their financial impact Budgeting and Forecasting Help roll forward and maintain complex financial models each month, updating them with the latest business drivers, actuals, and assumptions from topline through contribution margin Gather, organize, and validate underlying source data to support model updates and first-draft AOP/forecast outputs Contribute to upside and risk scenario modeling, incorporating channel-level growth assumptions, trends, and sales driver trajectories Consolidated Reporting Own end-to-end production of weekly company-wide sales reporting for leadership Help the broader FP&A team ensure marketing inputs are properly reflected in total-company reporting and forecasts Other reporting and ad hoc requests as needed. Cross-Functional Collaboration Serve as day-to-day finance support for Digital and Marketing teams Collaborate with broader FP&A team, Accounting, and Data/Analytics teams to align on data definitions, financial treatment, and reporting cadence Assist with month-end close activities related to digital channels and marketing expenses (accruals, reclasses, reporting) Qualifications & Requirements Experience: Bachelor's degree in Finance, Accounting, Economics, Business, or a related field 4-6+ years of experience in business or financial analysis within a marketing, e-commerce, or digital/marketplace environment Experience working directly with marketing, e-commerce, or marketplace business partners is a strong plus Experience supporting budgeting, forecasting, and/or long-range planning processes Hands-on experience with AI tools such as ChatGPT, Claude, or similar AI-powered platforms, with the ability to apply them practically to data analytics, financial analysis, reporting, and workflow automation Skills: Fluency in marketing/e-commerce terminology and metrics: CAC, LTR, LTV, ROAS, CPM, CPC, conversion rate, AOV