Digital Marketing Manager - E-commerce

Digital Marketing Manager – E-commerce (Remote)Work From Home | Full-Time | AU Hours | PH-BasedOutsourcedIn is partnering with an Australian stationery e-commerce brand to hire a versatile Digital Marketing Manager to support website management, digital campaigns, and overall marketing performance.This role focuses on e-commerce, email marketing, analytics, and campaign execution, while driving growth through data, automation, and optimisation.The ideal candidate has strong hands-on experience in e-commerce, digital marketing, and analytics, and is confident managing multiple functions in a fast-paced environment.About the Role You will be responsible for managing the e-commerce website, executing digital marketing campaigns, and tracking performance across multiple channels.This is a results-driven role requiring strong attention to detail, analytical thinking, and the ability to consistently deliver outputs that drive traffic, engagement, and conversions.Key ResponsibilitiesEmail Marketing & AutomationBuild and send campaigns using Klaviyo, Mailchimp, or similarManage lists, segments, and A/B testingSet up automated flows (welcome, abandoned cart, post-purchase)Track and report campaign performanceAnalytics & Performance TrackingUse Google Analytics and Google Search Console to monitor website performanceSet up and manage tracking for campaigns and conversionsAnalyse traffic, user behaviour, and campaign performanceProvide insights and recommendations for optimisationE-commerce & Website ManagementCreate and update product listings (titles, descriptions, pricing, variants)Optimise product pages, images, and collectionsMaintain inventory accuracy and coordinate with suppliersPerform regular checks for website issues, broken links, and outdated contentDigital Marketing & CampaignsManage and support Google Shopping Ads and Google Ads campaignsSupport SEO efforts including keyword optimisation and content updatesUse CRM tools (e.g., HubSpot) to manage leads and marketing workflowsSocial Media ManagementPlan, schedule, and publish content across Facebook, Instagram, TikTok, and LinkedInWrite captions, create basic Canva content, and edit short-form videosManage comments and DMs, escalate issues, and track FAQsMonitor performance and suggest weekly improvementsMandatory Requirements4+ years experience in digital marketing or e-commerce rolesStrong experience in e-commerce platforms (Shopify/WooCommerce)Proven experience in email marketing and automationHands-on experience with Google Analytics and tracking setupExperience with SEO and website optimisationExperience managing Google Shopping Ads or Google AdsFamiliarity with Google Search ConsoleExperience in social media marketing and content managementExperience using HubSpot or similar CRM toolsStrong written and verbal English communicationHighly organised, detail-oriented, and able to manage multiple tasksHighly RegardedExperience in retail, DTC, or e-commerce brandsExperience handling end-to-end digital marketing campaignsStrong understanding of conversion optimisation and customer journeysKPIsWebsite traffic, engagement, and conversion growthEmail campaign performance (open, click, conversion rates)Accuracy and quality of website and product managementEffectiveness of digital campaigns and trackingQuality of reporting and analytics insightsOriginally posted on Himalayas