Senior Marketing Specialist

Our CompanyExplore how you can contribute at AmeriLife.For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.Job SummaryThis position is responsible for managing projects to ensure efficient and effective project management and development of marketing materials that help to support business objectives. Responsible for serving as designated marketing partner to assigned Crump business units and developing/owning annual marketing plans and strategies and creating associated marketing materials. Performs administrative-type duties as required.Job DescriptionESSENTIAL DUTIES AND RESPONSIBILITIESFollowing is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.Serves as marketing partner for assigned business units and maintains regular meeting schedule with key business unit leaders.Develops marketing plan working with business unit leaders and marketing management.Handles the development of marketing deliverables to support marketing plan such as broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, web site content, social media postings, trade show exhibits, and audio/visual presentations.Proofreads and edits copy prior to submission for final approval.Follows stated marketing and compliance review process to gather approvals for marketing deliverables to ensure they meet legal, regulatory and company branding requirements.May assist in the design and execution of custom surveys to assess campaign effectivenessPerform routine administrative functions for department, such as list management, inbox management and maintenance, internal project management/project sharing, recurring external emailsQUALIFICATIONSRequired Qualifications:The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Effective interpersonal and written communication skillsAbility to provide excellent customer service to both internal and external customersEffective time management skillsAbility to prioritize and accomplish multiple tasks simultaneouslyCapable of working independently as well as in a team environmentAbility to work in a self-directed fashionExperience with PCs in a Windows environmentDemonstrated proficiency in basic computer applications such as Microsoft Office software productsAbility to analyze problems and develop solutionsAbility to communicate with individuals at all levels of the organizationBachelor's degree or equivalent education, training and work-related experienceFive years of experience in a marketing role driving sales results; including experience in life brokerage or financial services industriesProven project management experienceAbility to build relationships with teammates, internal and external clients and vendorsHands-on understanding of design capabilities, as well as online content presentation optionsProfessional experience with marketing and communications best practices, such as social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meeting and eventsStrong writing, editing and proofreading skills including knowledge of and adherence to AP Style Guidelines, brand guidelines and corporate voiceStrong understanding of the life insurance industry, including ability to explain basic industry termsProficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator and Dreamweaver)Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign developmentAbility and willingness to host virtual events using selected company software, including Zoom and providing creative ideas on using the tools within Zoom to increase interaction and attendee engagementExperience with Marketo or comparable marketing automation systemMicrosoft Dynamics experience or experience with a comparable customer relationship management software systemPreferred Qualifications:Knowledge of Crump, carriers, business partners and affiliatesWhat AmeriLife OffersA comprehensive benefits package that includes PTO, medical, dental, vision, retirement savings, disability insurance, and life insurance.Equal Employment Opportunity StatementWe are an Equal Opportunity Employer and value diversity at all levels of the organization. All employment decisions are made without regard to race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual or