Integrated Marketing Manager

* R19532 * Remote, United States * Marketing * Full time **What you can expect** We're looking for an integrated marketing expert to build and implement demand generation campaigns that drive online Find, Try, Buy motions for Zoom's digital\-first product portfolio. **About the Team** This position will lead the digital buyer journey strategy across owned, earned, and paid channels to drive online product discovery, trial activations, and self\-serve purchases. Success requires expertise in eCommerce demand generation, data\-driven optimization, and building high\-performing cross\-functional partnerships to deliver measurable business outcomes. **Responsibilities** * Designing and executing integrated campaigns across digital channels to drive product awareness, trial sign\-ups, and online conversions with measurable impact on traffic, engagement, and revenue * Building full\-funnel demand generation programs using marketing automation, personalization, and account\-based tactics to move prospects through awareness, consideration, and purchase stages * Partnering with product, growth, and revenue teams to align on business objectives and orchestrate omni\-channel campaigns that accelerate the digital buyer journey * Developing conversion\-focused content including landing pages, email nurtures, product demos, and comparison guides that optimize user experience and drive self\-serve purchases * Implementing measurement frameworks with clear metrics across the funnel; conducting ongoing testing, analysis, and optimization to improve campaign performance and return on investment **What we’re looking for** * Demonstrate 8\+ years of experience in integrated marketing with a focus on eCommerce demandvgeneration and digital\-first go\-to\-market strategies * Show proven track record driving measurable results across the full funnel, from brand awareness and lead generation to trial activations and online revenue * Apply deep expertise in digital marketing channels including paid search, paid social, programmatic display, web, email marketing, and content marketing * Use data and analytics tools (Google Analytics, attribution platforms, business intelligence tools) to measure performance, derive insights, and optimize campaigns * Demonstrate experience with product\-led growth motions, self\-serve purchase models, and conversion rate optimization best practices * Work effectively across functions in matrixed organizations with global teams and diverse stakeholder groups * Possess bachelor's degree or equivalent practical experience * Bring experience creating scalable campaign frameworks and playbooks that enable regional marketing teams to localize programs **Salary Range or On Target Earnings:** Minimum: $97,600\.00 Maximum: $225,700\.00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value. Note: Starting pay will