Head of Marketing

**Lean Marketing — Home of** ***The 1\-Page Marketing Plan*** We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine driving one of the best\-known small\-business marketing brands in the world. If you’re obsessed with data, hungry for impact, and thrive in a high\-intensity A\-player environment, you’ll love building a system here that prints predictable revenue. This is a direct\-response marketing role within an expert\-led business. We need someone who understands how authority, ideas, lead magnets, email sequences, webinars, VSLs, sales pages, offers, and sales conversations work together to create revenue. Ideally, you’ve worked in coaching, consulting, online education, expert\-led brands, masterminds, paid communities, certification programs, book funnels, or similar businesses where trust, authority, education, and conversion drive growth. You won’t be starting from scratch. We already have a strong brand, proven offers, existing funnels, sales leadership, RevOps support, a bestselling book, and years of intellectual property built through The 1\-Page Marketing Plan. The opportunity here is to make all of it work together better. This is a leadership role, but not a purely managerial one. You’ll set direction, manage the team, work with vendors and contractors, and own performance. But we run lean, so you also need to be hands\-on enough to improve the work, unblock execution, and keep things moving. When you do your job well, we don’t just grow. We become the best example of the kind of marketing we teach. **What You’ll Own Each Week** * Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution. * Build and optimise conversion funnels, including VSL\-to\-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot. * Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot. * Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture\-to\-booking, show\-up rates, and conversion. * Lead multi\-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant. * Align weekly with Allan Dib on personal brand and and content priorities, then translate those ideas into clear campaigns and execution plans. * Coordinate with our publisher and Amazon ads team on book marketing campaigns and related initiatives. * Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship. * Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance. * Lead the marketing team across copy