TikTok Ads Specialist — Hands-On Buyer for E-Comm Accounts

**Summary** We're a US\-based integrated digital marketing agency (Boston \+ Nashville, distributed team) looking for a TikTok Ads practitioner to run accounts alongside our paid media team. To be clear about what this is: we want someone who lives in TikTok Ads Manager daily, not a strategist who hands off to someone else. You'll be in the account building campaigns, reading performance, and making the calls. What you'll do: * Build and manage campaigns end to end across the funnel — prospecting through retargeting * Own daily and weekly optimizations: budget pacing, bid strategy, audience testing, placement decisions * Run creative testing at volume. Brief our designers on needed assets. Then, analyze the results and tell us what to make next * Manage Spark Ads and creator/UGC whitelisting workflows * Own tracking integrity: TikTok Pixel, Events API, catalog and product feed setup where relevant * Report on performance in plain language — what happened, why, what's next — with an emphasis on revenue KPIs * Adhere to our strategy, testing, account set up best practices, and reporting templates * Collaborate with Agency POC to properly report back performance to clients * Attend select internal Agency weekly calls * Be available 9 am \- 5 pm EST via Slack and email You're a fit if you have: * 3\+ years buying on TikTok specifically (not "social media marketing" broadly) * Managed at least $50k/month in TikTok spend, or comparable across multiple accounts * Real fluency with the Events API, deduplication, and diagnosing tracking discrepancies * Direct\-response instincts — you optimize toward ROAS or CPA, not engagement * Strong written communication. You'll work async with our team Nice to have: Shopify or WooCommerce catalog experience, TikTok Shop, experience sourcing creators, experience with Triple Whale Pay: $40\.00 \- $80\.00 per hour Expected hours: 10\.0 – 30\.0 per week Work Location: Remote