Marketing Lead, Growth & Scale

Role: Marketing Lead - Growth & ScaleReports to: BU LeadLocation: Remote/Hybrid working (UK-based).We are currently a remote-first organisation, but hybrid working may be an option in the future. Salary: Up to £60k depending on experience, plus equityHours: Full-Time 37.5 hours per weekPlease noteAll communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future. About VestdVestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more.Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment.Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team.Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.If you’d like to learn more about Vestd, check out this short video from our founder, Ifty.What success looks like in year oneYou've built a marketing roadmap the BU leadership team actually uses. Marketing’s pipeline contribution from Growth and Scale is clearer, better measured and improving. Your two Coordinators are doing better work than they were before you arrived. And central Marketing trusts you to represent the BUs while staying aligned on brand, reporting and shared priorities.What you’ll ownBU marketing strategy and roadmap - From commercial brief to prioritised plan, accountable for what's in and what's outPipeline and demand generation - Acquisition plans, channel performance, lead quality loops with SalesLifecycle and retention - Customer communications, renewal and expansion programmes, working alongside Customer SuccessPerformance reporting - tracking pipeline contribution, conversion and retention impact against company-wide metricsTeam Leadership - Day-to-day direction, coaching and line management of two Marketing CoordinatorsRequirementsThe roleWe're looking for a senior marketer to lead the commercial marketing agenda for two of our largest business units, Growth and Scale. This isn't a campaign manager role: you'll be the person BU leadership turns to when they need to understand what marketing can do for their numbers, and the person who turns that into a clear, prioritised plan that gets delivered.You'll work closely with a central Marketing team and line-manage two Marketing Coordinators, so you'll need to be as comfortable influencing upwards and laterally as you are coaching a team and rolling up your sleeves on execution when it matters.Essential elements for this roleWe cannot provide an exhaustive list of duties; additional duties may arise, but these will be core elements of this role.Has owned end-to-end marketing performance for a BU, segment or revenue line in a B2B environmentComfortable with the full funnel — acquisition through to retention and expansion, not just top-of-funnelHas worked closely with Sales and Customer Success as commercial partners, not just internal clientsHas coached or managed junior team membersOperates well in matrixed environments — gets things done through influence as much as authorityImpeccable attention to detail and a high degree of accuracyExcellent written and verbal communication skillsYou must be comfortable with working in a remote-first environmentNice to haveThese will help you stand out from the pack:Background in SaaS, fintech or a similarly commercially complex sectorExperience working alongside a central / shared marketing functionStartup/scaleup experienceKnowledge of shares and share schemesExperience working in a remote-first teamWhile the above describes the core responsibilities, this role may from time to time involve tasks beyond this list — as needed to respond to evolving business needs.Our application processWe are accepting rolling applications for this role with no fixed end date - if you are interested in joining the Vestd folk, please apply when you can. We will respond to every applicant, but we may only screen some candidates depending on the number of applications received. Our recruitment pipeline has a few stages, giving you plenty of opportunities to learn about Vestd as we take the time t