Sales Development Sequence Manager

**About First Due** First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end\-to\-end software solutions that empower them to run safer, smarter, and more effective operations. ### **Job Title: Sales Development Sequence Manager** **Location**: Remote \- US Only **Country**: United States **Department**: Sales **Reports To**: Director of Sales Development **Position Type**: Full\-Time **Salary**: $80,000 **Job Summary:** First Due is a leading provider of Public Safety Software, and outbound prospecting is one of our highest\-leverage channels for generating qualified pipeline across fire, EMS, and law enforcement agencies. Sequence quality, message resonance, and signal\-driven targeting are the difference between a 14\-SDR team that hits its number and one that doesn't. We're looking for a Sales Development Sequence Manager to serve as the operational backbone of our SDR motion—owning every cadence, sequence, and outbound play across Gong Engage and Salesforce, orchestrating prospecting data from Starbridge, Pursuit, and NationGraph into the hands of our reps, and continuously optimizing the messaging, structure, and triggers that drive meeting volume. Reporting to the Director of Sales Development, you'll partner closely with two SDR Team Leads, our Regional Sales Directors (RSDs), and RevOps to ensure every SDR has the right play, the right list, and the right message at the right moment. You'll maintain and optimize our existing AI\-driven sequencing workflows—including Qualified's automated AI sequencing and the broader First Due AI prospecting stack—rather than building them from scratch, partnering with our GTM Engineering function on net\-new automation. This is a senior individual contributor role for someone who lives at the intersection of messaging craft, data orchestration, and SDR enablement—and who thrives in a fast\-moving, AI\-forward GTM environment. ### **Key Responsibilities:** #### **Sequence** **Strategy, Build \& Optimization:** * Own the end\-to\-end design, build, and optimization of all SDR cadences and sequences in Gong Engage and Salesforce—covering net\-new cold outbound, event\-driven outreach, re\-engagement, marketing follow\-up, ABM, and client expansion playw. * Develop a structured A/B testing program across subject lines, message copy, sequence length, channel mix (email/phone/LinkedIn/video), and timing—translating wins into the global cadence library. * Maintain a versioned, tagged library of cadences segmented by persona (Fire Chief, EMS Director, IT Director, Sheriff, etc.), agency size, and use case track—so SDRs can deploy the right play in seconds, not minutes. * Continuously monitor sequence performance and retire, refresh, or rebuild underperforming cadences before they erode reply rates or domain reputation. * Partner with the Director of Sales Development and RSDs (Regio