Salesforce Pardot Consultant (Marketing Cloud Account Engagement)

Our client is a specialized business consultancy and software integration firm that helps organizations streamline operations through cloud-based technologies and intelligent business systems. They work closely with clients to design, implement, and optimize scalable digital solutions, enabling businesses to automate processes, improve customer engagement, and build more connected technology ecosystems.As they continue to grow, they are looking for an experienced Salesforce Pardot Consultant to help clients design, implement, and optimize effective B2B marketing automation solutions using Salesforce Marketing Cloud Account Engagement (Pardot).The RoleWe're looking for a Salesforce Pardot Consultant (Marketing Cloud Account Engagement) with strong hands-on experience building and optimizing marketing automation workflows within the Salesforce ecosystem.Pardot / Marketing Cloud Account Engagement is the primary platform for this role.You'll work directly with clients to understand their marketing and lead management requirements and translate them into effective Pardot solutions—from lead capture, segmentation, scoring, and nurturing through to campaign automation, reporting, and Salesforce CRM alignment.This is a client-facing role that requires someone who is comfortable combining hands-on technical execution with consulting and stakeholder communication.Experience with the broader Salesforce Marketing Cloud (SFMC) ecosystem is valuable, but it is considered a secondary skill rather than the primary requirement.Role DetailsCommitment: Full-Time (40 hours/week)Working Hours: AU working hoursLocation: Fully RemoteEngagement: Independent ContractorMonthly Rate: USD $1,600–3,000/month (depending on level of experience)What You'll DoPardot / Marketing Cloud Account Engagement Build, configure, test, and optimize marketing automation campaigns using Salesforce Marketing Cloud Account Engagement (Pardot). Design and manage automated lead nurturing journeys and engagement programs. Configure segmentation lists, automation rules, completion actions, dynamic lists, and other Pardot automation functionality. Build and optimize lead scoring, grading, and qualification models. Develop forms, landing pages, email templates, and lead capture workflows. Create personalized and segmented B2B marketing campaigns based on prospect behavior, attributes, and lifecycle stage. Support campaign tracking, attribution, and reporting within Pardot and Salesforce. Maintain strong data quality and ensure accurate synchronization between Pardot and Salesforce CRM. Lead Management & Marketing Automation Translate client marketing strategies and business requirements into scalable marketing automation solutions. Develop lead nurturing and lifecycle strategies that effectively move prospects through the marketing and sales funnel. Configure lead routing, qualification, and handover processes between marketing and sales. Identify opportunities to improve conversion rates, campaign performance, and marketing-to-sales alignment. Troubleshoot automation, synchronization, campaign, and data issues. Perform thorough QA and testing before campaigns and automation workflows go live. Email & Campaign Development Build and optimize responsive email campaigns and templates. Support personalization and dynamic content based on prospect data and behavior. Develop landing pages and forms that integrate effectively with marketing campaigns. Apply HTML and CSS where required to customize emails, forms, and landing pages. Monitor campaign engagement and recommend improvements based on performance data. Salesforce Integration & Data Management Work with Salesforce CRM and Pardot to ensure reliable synchronization of prospect and customer data. Support field mapping, campaign attribution, segmentation, and lead management processes. Troubleshoot data synchronization and integration issues. Collaborate with Salesforce and technical specialists where more complex integrations are required. Support integrations between Pardot, Salesforce CRM, and other marketing or business systems. Client Consulting & Collaboration Work directly with clients to understand their marketing objectives, processes, and technical requirements. Translate business requirements into practical Pardot solutions. Explain technical concepts and recommendations clearly to both technical and non-technical stakeholders. Provide clients with guidance and best practices around Pardot, marketing automation, lead management, and campaign optimization. Collaborate with marketing, CRM, creative, product, and technical teams to deliver solutions successfully. Manage multiple client projects and priorities while maintaining a high standard of delivery. Continuous Improvement Review existing Pardot environments and identify opportunities to improve automation, data quality, campaign performance, and usability. Continuously optimize lead nurturing programs, scoring models, segmentation, and workflows.