Sales & Marketing Operations Specialist

**Title** Sales \& Marketing Operations Specialist **Department/Group** Sales **Job Status** Full time \- Remote **FLSA Classification** Exempt **Schedule** VCR operates 24/7, 365 days a year including weekends and holidays **Positions Supervised** None **Reports to** Lianne Valdivia **Travel/On Call** No Founded in 2018, Vets Choice Radiology (VCR) is a leading full\-service veterinary teleradiology company known for diagnostic quality, white\-glove service, and guaranteed turnaround times. With a global network of more than 100 board\-certified veterinary radiologists, VCR provides 24/7/365 interpretation services for radiographs, ultrasound, CT, and MRI, backed by a one\-hour STAT guarantee or the read is free. We are in an exciting phase of growth, investing in people, technology, and infrastructure to strengthen patient care and meet the evolving needs of the veterinary profession. **Vets Choice Radiology is an Equal Opportunity Employer and does not discriminate. All employment decisions are based upon qualifications, merit, and business need.** **Job Summary** Vets Choice Radiology is looking for a resourceful Sales \& Marketing Operations Specialist to serve as the operational engine behind our go\-to\-market efforts. This is a high\-impact, cross\-functional role for a self\-starter who thrives in a fast\-paced startup environment and can build scalable processes from the ground up. You will serve as the connective tissue between sales and marketing — translating the company’s sales strategy into coordinated campaigns executed consistently across the sales and marketing teams. You will work fluently in Salesforce, partner with marketing to ensure email campaigns are executed on time and aligned to sales priorities, and equip our sales team with the tools, training, and resources that drive consistent, scalable growth. If you are energized by wearing multiple hats and making a direct, measurable impact, this role is for you. **Essential Job Functions** **Salesforce \& CRM Operations** * Build and manage email templates, sales cadences, and productivity tools within Salesforce to support repeatable, consistent outreach * Leverage Salesforce to execute campaigns and ensure every touchpoint is tracked and measurable **Marketing Operations** * Partner with marketing to execute email marketing campaigns from strategy through deployment, tracking, and performance analysis * Manage marketing automation workflows and ensure seamless, clean data flow between marketing tools and Salesforce * Analyze campaign performance and provide actionable insights to improve open rates, engagement, and lead conversion * Support demand generation by managing lead routing, list segmentation, and campaign operations to ensure leads are tracked and followed up on efficiently * Document campaign processes and establish best practices for setup, reporting consistency, and data quality * Monitor deliverability metrics (bounce rates,