Social Media Marketing Manager (Remote)

**We believe in the power and joy of learning** At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. The **Social Media Manager** will blend creative storytelling and data\-driven insights todevelop and implement social media strategies that elevate brand presence, engage audiences, and drive measurable business results. This role requires a keen understanding of how to develop and optimize compelling content across platforms. Working cross\-functionally, the Social Media Manager ensures consistent brand voice, timely execution, and continuous innovation in a fast\-paced digital environment. **What you'll do here:** * Develop and implement a comprehensive social media strategy aligned with brand and marketing goals * Assess and evaluate social media calendars across business units to determine best\-fit content for master brand social channels * Assist in development and maintenance of master\-brand social content calendar * Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok) * Handle day\-to\-day social media operations, including content calendars and posting schedules * Monitor social channels, respond to comments/messages, and foster meaningful audience engagement * Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion * Collaborate with creative teams, copywriters, and marketing stakeholders to produce high\-quality content * Partner with internal teams to amplify campaigns, events, and key initiatives * Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant * Handle paid social campaigns in partnership with media teams, including targeting and performance tracking * Ensure brand consistency across all social media channels * Track competitor activity and identify opportunities for differentiation * Handle multiple projects and deadlines in a fast\-paced environment **Skills you will need here:** * Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) * Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment, bonus points for familiarity with the education sphere. * Confirmed experience developing and implementing social media strategies and campaigns * Strong understanding of platform algorithms, trends, and standards * Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights) * Basic knowledge of paid social media advertising and campaign optimization * Excellent writing, editing, and storytelling skills * Strong analytical skills with the ability to interpret performance data and recommend improvements * Exceptional organiz