Demand Generation Marketing Manager

This is a remote position. About the Role We operate a portfolio of B2B companies serving primarily real estate professionals. Marketing has one core responsibility: generating qualified leads that turn into revenue. This is not a brand marketing or content-focused role. You will own the top of the funnel and be measured by pipeline growth and business results. You will lead demand generation across our portfolio, integrating paid media, cold outbound, and lifecycle marketing into a single revenue engine. This role reports directly to the CEO and requires a highly independent operator who can drive results with minimal oversight. Key Responsibilities Demand Generation & Pipeline Growth Own monthly qualified lead and pipeline targets Build and manage end-to-end demand generation campaigns Drive lead acquisition through: Cold email outreach (Instantly, Million Verifier) Paid search and social campaigns Landing pages and conversion funnels in GoHighLevel Lead Nurturing & ConversionDesign and optimize lead nurture sequences Manage lifecycle marketing automation Improve lead-to-customer conversion processes Collaborate with sales on effective lead handoff Testing & OptimizationContinuously test and optimize: Offers Audiences Creative assets Ad copy Funnel performance Establish learning loops and performance improvements Reporting & AnalyticsReport weekly on: Cost per Lead (CPL) Conversion Rates Customer Acquisition Cost (CAC) Pipeline Contribution Provide actionable insights and recommendations Market ResearchMonitor competitors, industry trends, and market opportunities Identify new targeting, messaging, and acquisition opportunities Requirements 4+ years of experience in B2B Demand Generation, Growth Marketing, or Performance Marketing Fluent English communication skills (written and verbal) Proven track record of generating qualified leads and pipeline growthDeliverability management List building and validation Email sequencing Strong Google Ads experience Experience building and optimizing marketing funnelsCAC Conversion metrics Unit economics Highly self-directed and results-orientedMarketing StackGoHighLevel Instantly Million Verifier Google Ads Semrush AI Tools (Claude, ChatGPT)Success in the First 90 DaysLaunch a functioning lead-generation engine across priority brands Generate consistent qualified meetings through cold outbound Deliver CEO-ready weekly pipeline reports Validate at least one scalable customer acquisition channel Experience with cold outbound campaigns at scale Strong understanding of: CAC Conversion metrics Unit economics Highly self-directed and results-oriented Benefits ​ CompensationCompetitive base salary Performance-based incentives tied to qualified leads and pipeline growth -100% Remote Work – Work from anywhere -Paid Time Off -HMO -Annual Family Reunion -Salary Rate Progression -Limitless Growth Opportunities Originally posted on Himalayas