Social Media and Marketing Manager

**Overview** We are a sauce company seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. We have the sauce and brand ready to go. We need expertise on marketing and social media management to grow reach and sales on our website. This role offers an exciting opportunity to craft compelling content, engage with diverse audiences, and implement innovative marketing strategies that drive growth. The ideal candidate will thrive in a fast\-paced environment, possess a passion for storytelling, and demonstrate expertise in social media management, digital marketing, and visual content creation. Join us to make a meaningful impact by connecting with our community and amplifying our brand voice! **Duties** * Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness * Create, curate, and manage engaging content including graphics, videos, photography, blog posts, and promotional materials using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite * Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to comments and messages to foster positive relationships * Manage paid advertising campaigns on Facebook Advertising and other digital channels to optimize reach and ROI * Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance; prepare reports for continuous improvement * Coordinate with public relations teams to enhance brand reputation through strategic outreach and media engagement * Oversee branding initiatives ensuring consistency across all digital touchpoints; support e\-commerce efforts through targeted content creation and product promotion * Utilize scheduling tools like Hootsuite and Buffer to plan, publish, and monitor content calendars efficiently * Conduct keyword research for SEO optimization of online content; implement strategies to improve search engine rankings * Collaborate with cross\-functional teams including graphic designers, photographers, videographers, and copywriters to produce high\-quality marketing materials **Skills** * Proven experience in social media marketing with a strong understanding of platform algorithms and best practices * Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite * Skilled in video editing tools for creating engaging multimedia content * Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics * Experience managing social listening platforms like Hootsuite or Buffer for effective community engagement * Strong relationship management skills with the ability to collaborate across departments and external partners * Excellent pro