Associate Director of Paid Advertising

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. **We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.A day in the life:The Paid Advertising Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 3+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals. They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development. They handle complex client accounts with high-quality execution, strategic thinking, and timely communication. The Paid Advertising Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.Key Responsibilities: Responsible for the management of a pod of paid advertising team members Effectively manage bandwidth, sentiment, and utilization of team members within the pod Oversee the development of team members to build skills, address weaknesses via coaching, and facilitate progression in their career goals Lead and facilitate a positive team member experience, acting as a champion for the team and motivating a great team culture within the pod Oversee the delivery of a great product for clients in your pod Proactively craft and execute solutions to facilitate an effective working dynamic within a pod, creating synergies among team Ensure no revenue-impacting errors for your pod due to a lack of QA processes Responsible for the development of team member marketing skills and the elevation of strategic capabilities Manage your book of business and monitor the status of accounts' performance, sentiment, and standing to retain and grow clients Conduct monthly health reviews with each individual within your pod, ensuring the highest product quality is being delivered across their book Paid pod 98% adherence to planned spend/budget accuracy Act as Senior Lead or Account Director across a book of clients, executing on client workflows and ensuring on time delivery Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests. Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation. Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention. Demonstrate full knowledge of the Power Circuit and the nova ecosystem, adapt to evolving processes, and contribute to operational excellence for yourself and your team. Ensure the team executes on all solutions identified. Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption. Act as a point of escalation for team members as it pertains to strategy and account performance to coach, diagnose, and facilitate solutions Role Requirements: 5+ years of digital marketing experience. 3+ years in agency setting Minimum 4 years of hands-on experience with Search Engine Marketing Performance Max Standard Shopping YouTube Ads Display Advertising Local campaigns Bing Ads Specifically having experience with campaign development and optimization processes such as bid op