Marketing Strategist

JD (TF) // Marketing Strategist for a retail retention companyCandidates must have hands-on experience in email and retention marketing. Submission must include email marketing design examples.About Us:We are a fast-growing marketing agency specializing in B2C customer retention and customer analytics. Our goal is to provide email marketing campaigns based on strong data that drive our clients' customer loyalty and experience.About the Role: Join our team as a Marketing Strategist, where you'll work with our Marketing Team, Creative Team, and Data Team to implement custom strategies that increase customer retention using email marketing. This involves following our playbook for campaigns that produce results according to our services and scope, as well as innovating new campaign ideas based on the data we analyze and using your technical marketing knowledge to increase KPIs.If you love customer retention, have extreme attention to detail, and are a chess player with strategies, we want to meet you.Mission for Marketing StrategistTo maximize client revenue by:Increasing campaign revenue resultsFollowing our playbook for our standard campaign strategiesExploring innovative messaging methodsBuilding and managing client relationships during check-in meetingsIdentifying new client pain points and implementing possible solutionsBuilding trust with our clients by being seen as the expert marketerKey Responsibilities:Communicate with clients to gather info and content for campaignsIncrease customer satisfaction and campaign successPresent monthly report presentations with confidenceCollaborate with designers to strategize on-brand, high-converting email designsAnalyze results and drive record-breaking numbersUtilize a variety of email marketing platforms for all clientsImplement end-to-end campaigns, including copywriting and email buildingManage email marketing platform accounts for 7-8 figure storesConduct research and analysis on store/brand background, products, and customersDesign and manage post-purchase email flowsConduct A/B tests and optimize email campaignsMaintain list quality through detailed checksQualifications:Retention Marketing Experience: Proven experience in lifecycle retention marketing is a must, with a deep understanding of churn, customer lifecycle, and marketing funnels, focusing on email marketing campaigns and adapting to various brand styles.Marketing Fundamentals: Advanced knowledge of marketing theories and methods, including retention strategies, lifecycles, and key marketing principles.Proven Experience with Email Marketing: Hands-on experience in full email campaign workflow, strategizing, segmenting, coordinating design & content, creating the campaign in an ESP with a drag & drop builder, checking for mistakes, scheduling campaigns, evaluating effectiveness, and adjusting strategies based on results.Attention to Detail: Exceptional attention to detail and a meticulous approach to campaign accuracy, audience segmentation, and email marketing fundamentals.Technical Skills:Proficiency in Klaviyo and similar platformsCopywriting experienceFamiliarity with image formats (JPEG, PNG, GIF, WebP)Communication: Excellent written, verbal, and presentation skills in English. Ability to confidently present results to internal teams and clients.Innovation: Ability to suggest and implement new email methods and tools.AI Tools: Experience with AI tools for possible integration into campaigns while maintaining a strong human touch.Evaluation Metrics:Client RetentionEmail Campaign PerformanceClient revenue increases & KPI improvementsKnowledge and ProficiencyTeam responsivenessClient responsivenessWhat's In It For You?Competitive salary: $2,500 - $3,250 USDFull time fully remote roleWorking hours: 9am-5pm ESTFreelance contract (you’re responsible for your own taxes)Recruitment ProcessInitial interview with Zabota teamInterview with the clientSecond interview and/or test task (if required)A final decision and official offerOriginally posted on Himalayas