Senior Marketing Copywriter

Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection. **Reports to:** Managing Editor **Location:** Cottonwood Heights, Utah (Hybrid \- 3x/week in\-office) **About the Role:** Backcountry needs a senior copywriter who can deliver compelling marketing copy across every major channel for Backcountry, Competitive Cyclist, Steep \& Cheap, and our other brands\—while leading the editorial team's adoption of AI to build smarter, faster workflows. As **Senior Marketing Copywriter**, you will own messaging end to end, ensuring each brand's voice stays consistent while adapting your writing to different audiences, campaigns, and customer journeys. Success in the first year means delivering exceptional copy that moves performance metrics, raising the quality bar for the broader team, and establishing scalable AI\-driven editorial processes that the team actually uses. This is a lean team. You will own a lot, move fast, and make decisions with full end\-to\-end responsibility. **What You'll Do:** * Write compelling, high\-performing marketing copy across email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints for Backcountry and Competitive Cyclist. * Adapt messaging to each brand's distinct voice and audience\—from Backcountry's outdoor enthusiasts to Competitive Cyclist's performance\-driven riders\—while tailoring copy for each marketing channel. * Own brand voice, tone, and editorial standards across campaign marketing, auditing existing content for consistency, identifying gaps, and partnering with the Managing Editor to evolve style guidelines. * Optimize copy using customer insights, SEO best practices, A/B test results, and conversion data to continually improve campaign performance and engagement. * Lead the editorial team's AI adoption by building prompt libraries, documenting best practices, establishing quality standards, and introducing workflows that increase speed without sacrificing creativity or brand integrity. * Evaluate emerging AI tools and workflows, testing new capabilities and recommending improvements that help the team produce better work, faster. * Review peer copy, providing thoughtful feedback that strengthens quality, consistency, and the team's overall craft. * Partner closely with Merchandising, Creative, Marketing, eCommerce, and SEO teams to deliver cohesive campaigns, communicate timelines clearly, and proactively identify risks before launch. * Balance speed with editorial excellence, delivering polished, accurate copy under tight deadlines while maintaining exceptional attenti