Digital Marketing Manager

POSITION SUMMARYPosition Title: Digital Marketing ManagerDepartment: Integrated MarketingReports to: Integrated Marketing DirectorAbout the Organization:The American Association of Critical-Care Nurses (AACN) is the largest specialty nursing organization in the world, representing the interests of more than 550,000 nurses who are charged with caring for acutely and critically ill patients. AACN is dedicated to creating a healthcare system driven by the needs of patients and families where acute and critical care nurses make their optimal contribution.Visit us online at. AACN is an equal opportunity employer and prohibits discrimination against or harassment of any person employed by or seeking employment with AACN on the basis of race, color, religion, creed, sex and gender (including pregnancy, childbirth, breastfeeding or related medical conditions, gender identity, gender expression, and sexual orientation), ancestry, national origin, age (40 or older), disability (mental and physical), military or veteran status, marital status, medical condition, or genetic information and any other basis protected by federal, state or local law or ordinance or regulation.Application Instructions:Interested individuals can visit ourCareers Pageand apply for theDigital Marketing Managerrole. Any questions can be directed to:. Theposition is eligible for remote or hybrid on-site work out of our Aliso Viejo, CA national office. Some travel may be required.Position Purpose:Leads the organization's digital marketing and marketing project management functions by overseeing teams responsible for digital channels, marketing technology, customer experience, and enterprise marketing operations. Develops integrated digital strategies that support organizational priorities, optimize the customer journey, strengthen audience engagement, and ensure marketing initiatives are effectively planned, prioritized, and delivered.Main Accountabilities: Translate established digital marketing priorities into plans and initiatives that support audience engagement, optimize the customer journey, and support organizational and business objectives. Lead, coach, and develop the digital marketing team by establishing clear expectations, providing ongoing feedback, managing performance, and fostering a collaborative, customer-focused culture. Develop and implement digital marketing plans and initiatives that align with organizational priorities, marketing strategies, business objectives, and leadership direction across email, web, marketing technology, and other digital channels. Oversee website and email marketing plans and execution to ensure digital experiences support audience engagement, business goals, and integrated marketing campaigns. Lead email marketing planning and scheduling, ensuring communications are appropriately prioritized and coordinated across business areas and aligned with organizational messaging, customer needs, and campaign objectives. Evaluate and optimize the end-to-end customer journey across digital channels, identifying opportunities to improve user experience, engagement, conversion, retention, and overall customer satisfaction. Partner with marketing strategists, content strategists, social media, creative services, analytics, IT, and business stakeholders to ensure digital channels support integrated marketing campaigns and cohesive customer experiences. Partner with Marketing leadership to provide leadership for the organization's marketing technology ecosystem while leveraging data, emerging technologies, and digital best practices to improve marketing performance. Collaborate with Marketing leadership, Information Technology, and business leaders to maximize the effectiveness of digital platforms, improve channel capabilities, and identify opportunities for technology enhancements. Lead the ongoing optimization of the organization's marketing technology ecosystem by identifying, evaluating, and implementing tools that improve customer engagement, marketing automation, audience segmentation, analytics, lead generation, and campaign effectiveness for both B2B and B2C audiences. Develop and implement an integrated marketing technology approach that supports customer tracking, audience insights, campaign measurement, personalization, and organizational growth. Use digital marketing analytics, website data, campaign performance, customer insights, and emerging trends to evaluate effectiveness and recommend improvements. Works collaboratively with marketing strategists, the content team, creative services, project management, and other cross-functional teams to develop and execute integrated digital plans and initiatives that support organizational goals and deliver a cohesive customer experience. Ensure digital marketing activities comply with brand standards, accessibility requirements, privacy regulations, and organizational governance. Lead the marketing project management function to improve planning, resourc