Marketing Generalist

**Job Title:** Marketing Generalist **Department:** Marketing **Location:** Remote (U.S\-based, 20\-30% travel required) **Reports to:** Chief Commercial Officer **Key Relationships:** Provider Sales, Payor Sales, Operations, External Customers **About Podimetrics:** Founded in 2011, Podimetrics set out on a mission to improve patient lives through early detection and prevention of diabetic foot ulcers, the leading cause of lower limb amputations. Podimetrics has since evolved to become a rapidly growing virtual care management company with advanced technology and patient\-centered services. Today, Podimetrics teams with and provides solutions to patients, payers and providers that alleviate the health and financial implications of diabetic foot complications in high\-risk populations. We are a mission driven, financially responsible enterprise that enables patients to stand on their own feet and live more independent and fulfilling lives. **Core Values:** * Mission First: We are here to drive critical change, bring hope and compassionate care to those in great need. * People Matter Most: We advance our mission by caring for our people (colleagues, patients, providers, customers and stockholders), treating them with kindness and respect. * Courageous Action: We are driven to act and demand mutual accountability. We believe that missteps foster learning and iterative improvement. * Healthy Debate: We commit to transparent discussion and resulting decisions. The very best decisions come from differing points of view, requiring good intentions, mutual trust and no ego. * Deep Curiosity: We are always striving to learn more and do better. We question if the best we have ever done couldn’t be improved further. **Role Description:** The Marketing Generalist will serve as the organization's lead marketing professional, responsible for developing and executing marketing strategies that drive growth, strengthen brand awareness, support sales effectiveness, and deepen customer engagement. This individual will be a strategic and hands\-on leader who partners closely with Commercial, Product, Clinical, Operations, and Executive Leadership teams to elevate the company's market presence and accelerate business performance. As the primary marketing resource, the Marketing Generalist will have broad responsibility across product marketing, demand generation, sales enablement, communications, events, and market intelligence. The ideal candidate thrives in a fast\-paced healthcare environment, enjoys building programs from the ground up, and is equally comfortable developing strategy and executing day\-to\-day initiatives. **Key Responsibilities:** **Strategic Marketing Leadership** * Develop and execute the company's annual marketing strategy aligned with corporate and commercial objectives. * Partner with executive leadership to establish marketing priorities, goals, and success metrics. * Identify growth o