Marketing Copywriter

**Please Note: Internal Employees, please access the** **Jobs Hub** **in Workday to apply for the position.** ------------------------------------------------------------------------------------------------------------- **ABOUT US** University of Massachusetts Global is a private, nonprofit affiliate of the University of Massachusetts, created to help working adults change their lives through flexible, high\-quality education built for real life. Regionally accredited by the WASC Senior College and University Commission (WSCUC) and recognized by *U.S. News \& World Report* among the Best Online Programs for 13 consecutive years (2013–2025\), the university has a long track record of online innovation. Students across 49 states and internationally can upskill, reskill, and move forward without putting life on hold through technology\-enabled, real\-world learning. With 55\+fully online, career\-focused programs designed around the realities of work, family, and constant change, we remain ever\-focused on developing future\-ready learners who can thrive in a rapidly shifting world. \&\#xa;\&\#xa; **This position is open to candidates who currently reside in one of the following approved states from which the role may be performed remotely:** Alabama, Arizona, Georgia, Idaho, Indiana, Minnesota, Nevada, New Hampshire, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin. Employees must be available for collaboration during **core hours** from **10am to 3pm (PST).** \&\#xa;\&\#xa; **ABOUT THE ROLE** \&\#xa;\&\#xa;The Marketing Copywriter is responsible for developing and optimizing compelling, brand\-aligned content that supports all aspects of marketing for UMass Global’s diverse educational programs. This role requires a strategic, data\-driven approach to content creation, leveraging AI tools for efficiency and optimization, and maintaining the integrity of UMass Global’s distinctive, student\-focused brand voice. Brand Voice \& Tone Guidance UMass Global’s brand voice is authentic, optimistic, and student\-focused. Copy should be clear, concise, and supportive, never condescending or overly formal. Speak directly to the realities of our learners’ lives: their ambition, their challenges, and their drive to advance their careers and support their families. Use language that is inclusive, empowering, and actionable. Headlines and CTAs should be direct and benefit\-oriented, following AP Style and our internal brand guidelines. **TYPE OF SUPERVISION:** Receive direction from the Assistant Vice Chancellor, Marketing. * **Direction** – indicates that the incumbent attains specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed. Incumbent typically develops procedures within the limits of established policy guidelines. **POSITION DUTIES AND RESPONSIBILITIES:** **ESSENTIAL FUNCTIONS:** **Content Creation and Optimization** * Write 1–4