Meta Ads Pro — Paid Social Media Buyer

Join Our TeamOowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.About the role:We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.What you will do:Build, launch, manage, and optimize Meta advertising campaignsManage campaign structure, budgets, pacing, and scaling decisionsDevelop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structuresMonitor and analyze campaign performance across key performance indicatorsIdentify winning and underperforming creatives based on performance dataCollaborate with creative teams to generate new testing ideas and improve campaign performanceMaintain organized account structures and naming conventionsProvide weekly reporting, insights, and actionable recommendationsStay current with Meta platform updates, advertising best practices, and evolving performance frameworksRequirements:5+ years of hands-on Meta Ads experienceProven experience managing paid social campaigns for eCommerce brandsExperience working in high-performance, data-driven marketing environmentsStrong analytical and reporting skillsExperience managing significant advertising budgetsExcellent attention to detail and campaign organizationStrong English communication skillsAbility to make optimization decisions based on performance dataMust have:Deep expertise in Meta Ads ManagerStrong understanding of:Meta PixelConversion API (CAPI)Attribution modelsAudience segmentationExperience managing $70,000+ monthly ad spendStrong understanding of eCommerce metrics, including:ROASCPAMERbCACContribution MarginAOVCTRCPCCPMCVRExperience scaling eCommerce brands through Meta advertisingExperience running creative testing programsAbility to translate performance data into optimization strategiesNice to Have:Experience with Shopify brandsExperience in:CPGFood & BeverageOutdoorLifestyleConsumer ProductsExperience with TikTok AdsExperience with Google AdsFamiliarity with Andromeda and GEM frameworksExperience collaborating closely with creative teams If you enjoy thinking like a business owner, care deeply about great UX, and know how to turn Shopify into a growth engine, we’d love to hear from you.Apply and let’s talk.Benefits & Perks:Home office;Competitive compensation based on experience;Career plans to allow for extensive growth in the company;International Projects;Oowlish English Program (Technical and Conversational);Oowlish Fitness with Total Pass;Games and Competitions;You can also apply here:Website: https://www.oowlish.com/work-with-us/LinkedIn: https://www.linkedin.com/company/oowlish/jobs/Instagram: https://www.instagram.com/oowlishtechnology/Originally posted on Himalayas