Senior Integrated Marketing Strategist

As Senior Director, Integrated Marketing, you lead the team that takes WordPress VIP’s go-to-market story to the field. Reporting directly to the CMO, your team runs the integrated programs that move pipeline across our priority industries: Media, Public Sector, Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance).You own the integrated marketing motion end-to-end, with deep AI-fluency that enables excellent strategy, prioritisation, execution and measurement. You decide what ships and what doesn’t, and you stand behind those calls.You lead a small, senior team including: Three Integrated Marketing Strategists, each T-shaped with deep craft in a different specialism e.g. ABM, paid or lifecycle marketing.One Partner Marketing Specialist who sits in the pod as a peer, owning co-marketing and ensuring the partner lens is factored into all owned marketing plays.Two Experiential Marketers, who turn integrated marketing priorities into the in-person moments that create and move enterprise pipeline.The team runs integrated programs across industries by drawing on a shared intelligence layer (Product Marketing, AI agents, customer insight) for industry depth on demand. The intelligence layer is only as good as the team that pulls from it. You partner with the Head of AI Orchestration to make sure it's sharp, current, and built for the work the team is actually doing.This is a player-coach role: you set the strategy and the operating rhythm, you partner across the business, you’re close enough to the work to know whether it’s good – and lean into “doing” as and when needed. The model is built to flex at the speed of AI rather than the speed of old delivery cycles, and you set the tone for how the team operates inside that.What you ownStrategy and the sprint cadence: You set the integrated marketing strategy and run the six-week sprint cadence with the CMO and MLT. Each sprint resets which industries and programs are in scope for the next 28 days. You make the calls on what is in and what is out, and hold the line when scope expands. You bring data-backed insight into commercial planning. Where to invest, where to pull back, where the next opportunity is. You think in pipeline, not just in programs.Team leadership: You lead, develop, and coach six direct reports across Integrated Marketing, Partner Marketing and Experiential. Cross-team operating: You co-own marketing KPIs with Brand & Growth and Product Marketing, agreed and prioritised each sprint. PMM produces the industry packs the team pulls from; you shape what they produce. You are also the marketing relationship for Sales leadership, translating field signals into program priorities and program outcomes into commercial impact. Operating model and AI: You set the bar for AI fluency across your team to ensure we ship highly relevant, high quality marketing across our priority industries, and we do it with speed to capitalise on opportunities.Performance and measurement: You own the integrated marketing contribution to pipeline and revenue. You report transparently on what is working, what isn’t, and what you’re doing about it. You define and track the KPIs that matter at the program level (pipeline contribution, velocity, conversion, win rates) and use them to make sharper calls each sprint.What you bringLeadership and craftSignificant B2B integrated marketing experience, ideally enterprise SaaS or technology. You have led teams that move pipeline, not just produce assets.Track record of building and developing high-performing senior IC teams. You have coached people who are good at their craft to be even better.Comfortable moving between strategy and execution. You can set the direction, write the brief, and ship the program.Strong commercial instinct. You think in pipeline, not just programs. You can sit with a CRO and earn trust on the numbers.AI and data fluencyYou actively use AI tools in your work today. Not as novelty, as infrastructure. You have a point of view on what AI does well, what it doesn’t, and where the human still earns the call.You read dashboards before meetings, not after. You can interrogate data, ask sharper questions than the report shows, and tell the story behind the numbers in a way the business can act on.You see AI as a leverage multiplier for senior marketers and a precondition for how modern marketing teams operate.How you operateCalm under pressure. The model is built to flex; you set the tone for how the team handles re-prioritisation.Strong cross-functional partner. You build trust with Sales, Product, CS, and your peers in marketing leadership.Direct and constructive. You give feedback that makes work better and people stronger.Bias to ship. Programs in market beat programs in planning.What we’re holding ourselves toIf this role is being done well in two quarters, here is what will be true.Integrated programs ship every sprint, contribute meaningfully to pipeline, and are aligned to co