Vice President of Engagement Transformation

### **Job Summary** Solera Health is seeking an executive\-level strategic leader to accelerate enterprise\-wide consumer engagement across our Digital Health Network. This role carries a clear enterprise mandate: to double enrollment year over year, improve ROI by optimizing customer acquisition cost (CAC) to lifetime value (LTV), lower Total Cost of Care for health plan and employer partners, and drive measurable outcomes for providers and consumers. Reporting to the Chief Product Officer, the VP of Engagement Transformation is the enterprise architect for engagement growth across Solera and client\-owned channels, including email, SMS, phone, direct mail, call center, chat, and more. This leader ensures engagement strategy is deeply integrated into product design, platform capabilities, digital experience, and clinical solution performance. Serving as a strategic partner to Product and a cross\-functional catalyst across marketing, clinical, technology, and data teams, this role mobilizes the organization toward measurable engagement outcomes. The VP will drive AI\-powered personalization, intelligent journey orchestration, and performance governance frameworks that scale impact across the Digital Health Network. This role does not have direct people management responsibility. Instead, success is achieved through executive influence, structured accountability, experimentation, and AI\-enabled innovation. ### **Key Responsibilities** * Own the enterprise objective to achieve 2X annual engagement growth across all Digital Health Network programs. * Architect and embed engagement principles into digital program design, workflows, and user experiences across the portfolio. Optimize performance across the full consumer lifecycle: awareness activation enrollment onboarding sustained engagement adherence* re\-engagement. * Develop and scale advanced engagement capabilities, including predictive enrollment models, churn/retention modeling, and next\-best\-action engines. * Establish engagement forecasting models tied to revenue, utilization, and Total Cost of Care targets. * Define enterprise engagement dashboards, performance governance, and executive reporting cadence. * Oversee optimization strategy across owned, partner, and client\-controlled channels. * Lead structured experimentation frameworks (A/B testing, cohort analysis, continuous optimization). * Partner with Finance to model CAC, LTV, and ROI scenarios and influence budget allocation across engagement initiatives. * Quantify and communicate engagement impact on utilization, client retention, and enterprise growth. * Support enterprise sales and client retention through data\-driven engagement insights and performance storytelling. ### **What We’re Looking For** * 10\+ years of executive experience leading enterprise engagement, digital growth, or transformation initiatives. * Deep experience in B2B2C healthcare, digital health, healthcare services, or population healt