Outbound Marketing Manager

Outbound Marketing Manager About Us:At Fullbay, our mission is simple — to create safer roads for our families and yours. As leaders in the heavy-duty repair industry, we power shops with technology that helps them run smarter and more efficiently. As an AI-First company, we invite artificial intelligence to eliminate friction, spark innovation, and drive efficiencies in every conversation — for our teams and our customers.Position OverviewFullbay is seeking an Outbound Marketing Manager to build and run the proactive, account-based side of our marketing program. This is a new function focused on identifying high-value target accounts, designing multi-channel outbound campaigns to reach them, and partnering closely with Sales, RevOps, and Partnerships to convert named account engagement into pipeline. The role architects outbound plays across email, LinkedIn, direct mail, and field event blitzes, activates our content and data assets into targeted sequences, and owns the playbook that turns target lists into closed business. This is a strategic, hands-on position ideal for a marketer who thrives at the intersection of data, sales alignment, and creative campaign execution — someone who wakes up every day thinking about how to break into accounts that haven't raised their hand.Primary Duties & Responsibilities:Account Strategy & TargetingDefine and maintain the target account list in collaboration with RevOps and SalesSegment and tier accounts by ICP fit, intent signals, and pipeline priorityWork with RevOps on enrichment, data quality, and intent signal sources (e.g., RebarHQ, Clay, Crossbeam)Translate intent signals into trigger-based outbound playsCampaign Architecture & ExecutionDesign and execute multi-channel outbound campaigns across email, LinkedIn, direct mail, and phoneBuild outbound sequences in coordination with the SDR and BDR teamsDevelop messaging frameworks tailored to segment, persona, and play typeMaintain a documented outbound playbook covering list sources, cadence, sequencing logic, and messaging templatesField Marketing & Event Blitz CampaignsArchitect multi-week blitz campaigns around field events, roadshows, and customer dinners — saturating target markets with coordinated outbound activity before, during, and after each eventPartner with the events team on prospect targeting, invitation strategy, and pre-event outreachTrack event-attributed pipeline and refine the blitz model across the event calendarIdentify and pursue conversation-starting hooks for sales reps that don't require leading with softwarePartner & Association MarketingWork with the Partnerships team to develop co-marketing outbound plays that leverage partner proximity to target accountsBuild outbound programs around industry association memberships, conferences, and member directoriesUse ecosystem tools (e.g., Crossbeam) to surface overlapping audiences between Fullbay and partner networksCross-Functional CollaborationAct as the marketing point of contact for Sales leadership on outbound strategy, performance, and target account engagementPartner with PMM and content teams to activate organic assets — benchmark reports, customer stories, industry data — into targeted outbound sequencesCoordinate with RevOps on attribution, reporting infrastructure, and tech stack managementBring forward new ideas for outbound plays, targeting strategies, and channel experimentsPerformance & Pipeline AttributionBuild and own outbound attribution reporting — tracking pipeline by campaign, sequence, and account tierDefine and report on outbound KPIs including qualified pipeline created, named accounts engaged, meetings booked, and pipeline influencedTest and iterate on messaging, targeting, and sequencing based on performance dataProvide regular performance readouts to marketing and sales leadershipAI-Driven Execution & Workflow OptimizationLeverage AI tools (e.g., ChatGPT, Claude) to accelerate:Outbound copy drafting and personalization at scaleAccount research and prospect insightsCampaign ideation and message testing variationsUse AI to support:Sequence QA and quality checksCopy refinement and tone consistencyTarget list analysis and prioritizationBuild repeatable, AI-assisted workflows to improve execution speed and consistencyCritically evaluate AI outputs and ensure all deliverables meet Fullbay quality standardsContinuously explore and implement new AI tools to improve marketing efficiency and performanceAdheres to all confidentiality and compliance regulations.Performs other duties as assigned.Minimum Education & Work Experience:Bachelor's Degree in marketing, business, or related field.4–7+ years of experience in B2B SaaS marketing, with at least 2 years focused on outbound, ABM, or demand generation.Demonstrated experience building or running an account-based or outbound marketing program — not just contributing to one.Hands-on experience designing multi-channel outbound campaigns across email, LinkedIn, direct mail, and field e