SEO & Digital Marketing Specialist – Technical SEO & Organic Growth

We are looking for an experienced **SEO \& Digital Marketing Specialist** who can take complete ownership of our organic growth strategy. This role requires strong hands\-on experience in **Technical SEO, Organic SEO, Content Strategy, Analytics, Off\-Page SEO and overall Digital Marketing**. The ideal candidate should not be limited to keyword rankings. We need someone who understands how SEO contributes to **traffic, leads, conversions, brand visibility and business growth**. **Key Responsibilities** * Perform complete technical SEO audits and resolve website SEO issues. * Manage crawling, indexing, robots.txt, XML sitemaps, canonical tags and redirects. * Improve Core Web Vitals, website speed and mobile SEO. * Handle structured data/schema implementation and validation. * Identify and resolve Google Search Console errors. * Conduct advanced keyword research and search\-intent analysis. * Develop keyword mapping for website pages, products, services, blogs and landing pages. * Manage complete On\-Page SEO including titles, meta descriptions, headings, URLs, content and internal linking. * Build topical authority through content clusters and strategic content planning. * Perform competitor SEO and content\-gap analysis. * Create SEO content briefs and coordinate with writers/designers. * Optimize existing content for better rankings, CTR and conversions. * Develop ethical and quality\-focused Off\-Page SEO and backlink strategies. * Conduct backlink audits and competitor backlink research. * Work on digital PR, outreach and authority\-building opportunities. * Understand **AI Search / Answer Engine Optimization / Generative Search visibility** in addition to traditional Google SEO. * Monitor Google algorithm changes and continuously improve SEO strategy. * Work with **Google Analytics 4, Google Search Console and Google Tag Manager**. * Prepare SEO dashboards and meaningful performance reports. * Monitor organic traffic, impressions, clicks, rankings, conversions and leads. * Identify opportunities for Conversion Rate Optimization (CRO). * Optimize landing pages for both SEO and lead generation. * Understand digital marketing funnels and customer journeys. * Coordinate SEO with social media, content marketing, email marketing and paid marketing activities. * Work closely with developers for technical implementations. * Independently research, plan, execute and measure SEO initiatives. **Preferred Tools / Skills** Google Search Console, GA4, Google Tag Manager, Looker Studio, Ahrefs, Semrush, Screaming Frog and other professional SEO tools. Knowledge of WordPress/Laravel or similar CMS/frameworks, HTML/CSS basics, schema markup and website architecture will be an advantage. **Who We Are Looking For** We need a **hands\-on SEO professional**, not someone who only prepares reports or outsources execution. The candidate should have: * Proven professional experience in SEO and organic growth. * Strong Technical SEO knowledge. * Strong unde