Head of Sales and Marketing (m/f/d)

Full-time or Part-time | Remote‑first (AT) | AI‑FirstAbout UshelloCash is a leading cloud-based POS system, already supporting more than 30,000 customers across seven European countries. We stand for simple, digital, and smart SaaS solutions that help businesses operate more efficiently.This ambition also shapes the way we work: We operate in a modern, data-driven, AI‑first environment with a strong focus on automation, quality and measurable impact. For us, marketing is not just a communication function — it is a central lever for growth, market penetration, and product adoption.Your RoleAs Team Lead Marketing & Sales, you are responsible for shaping and executing our marketing strategy in alignment with clearly defined company goals. Working closely with the Executive Team, Product, and Sales & Support, you ensure—through clear priorities, data-driven decisions, and well-founded recommendations—that marketing contributes measurably to growth, market penetration, and product adoption.A key part of your role is to successfully position strategic product and solution initiatives in the market, overseeing their introduction and scaling.Your ResponsibilitiesDevelop and manage a scalable marketing and go‑to‑market strategy for multiple European marketsPosition, launch, and scale strategic product and solution offeringsTranslate company strategy into clear marketing objectives, KPIs, and roadmapsOwn brand building, content strategy, demand generation, and awareness across the full funnelPlan and execute localized campaigns across European marketsEnsure clear, compelling, and market-oriented communication of product valueStructure, manage, and continuously optimize the entire funnel from awareness to conversion, ensuring high-quality lead flowAlign Marketing and Sales processes, messaging, and targets, ensuring a smooth handover of marketing-generated leads to SalesProvide operational guidance to a future Sales team member (e.g. lead qualification, outreach, follow-ups)Collaborate closely with the Executive Team, Product, Sales & Support to drive market execution and product adoptionLeverage data‑ and AI‑driven methodologies to continuously improve effectiveness, efficiency, and decision qualityOwn marketing budget planning, forecasting, controlling, and performance reportingLead, coach, and develop a small Marketing & Sales team (internal & external)Manage external partners (agencies, freelancers, tools)Your ProfileSeveral years of experience in a marketing leadership role within a digital, SaaS, or technology-driven environmentProven experience in a fast-growing, scaling company (Scale-up environment)Strong understanding of digital business models and hands-on expertise in brand building, performance marketing, and demand generationSolid experience in content, PR, SEO, GEO, social media, and organic growthStrong analytical skills with creative, solution-oriented thinking and a clear results focusHands‑on mindset with strong decision-making skills, and a structured, highly prioritized working styleConfident use of modern marketing and AI tools, with high openness to automation, data-driven methods, and continuous improvementFluent English and good German skillsDegree in Marketing, Business, Communications, Digitalization, or equivalent relevant experienceWhat We OfferA key role with significant impact and close collaboration with the Executive TeamFast decision-making, clear responsibilities, and a professional, appreciative work environmentRemote‑first (within Austria), flexible working hours (office in Wieselburg for hardware-related tasks)Modern tools and a clear AI‑first work approachExtensive learning and development opportunities (includingteam.blue">team.blueacademy)Attractive Employment ConditionsPart-time starting at 30 hours or full-time (38.5 hours)Minimum salary according to collective agreement: € 3,950 gross/month (full-time) — overpayment based on qualificationsMeal subsidies and free beverages on siteFlat hierarchies and an open feedback and learning cultureAdditional vacation day starting from the 2nd year of employmentTeam events & corporate benefitsWe cultivate a corporate culture based on trust, responsibility, and openness. Our goal is to create a work environment where everyone feels valued and free to thrive – fostering personal growth and shared success.Everyone is welcome here! Diversity and inclusion are at our core. Beyond any technical expertise, we value respect, openness, and collaborative trust. We do not tolerate intolerance. We’re excited to meet you!Sounds like an exciting challenge? We look forward to your application!Originally posted on Himalayas