Trade Marketing Manager - UK & Ireland

WHOOP is seeking an experienced Trade Marketing Manager to drive and scale its retail marketing initiatives in third-party retail across the UK & Ireland. The role will involve leading the planning, design, execution, and performance analysis of in-store and online marketing initiatives, and shaping the company's physical and digital retail footprint.RequirementsDevelop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in UK & Ire.Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs.Work alongside brand marketing & commercial teams to enhance WHOOP brand positioning across the UK & Ire region.Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms.Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement.Use data to analyze campaign performance and optimise for future successPlan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region.Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts.Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations.Work with EU Trade Marketing Lead to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies.Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence.Build and maintain strong relationships with regional clusters to drive alignment across operations, marketing, product, and finance and ultimate commercial success.BenefitsCompetitive salaryStock optionsMedical, dental, and vision insurance401(k) or other retirement planPaid time offFlexible work arrangementsOriginally posted on Himalayas