Content Marketing Manager

We are a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations. More than 190 health systems and over 1,200 hospitals and centers across 49 states rely on our award-winning products and expert change management services to increase patient access, decrease wait times, and reduce healthcare delivery costs. We have raised more than $300 million from top-tier investors such as Bain Capital, Insight Partners, and Goldman Sachs. We have been named among the top 100 AI companies in the world.Please note that while this role is listed as available for remote, we are currently employing in the following states: AK, AZ, CA, CO, CT, DC, FL, GA, IA, IL, IN, KS, LA, MA, MD, ME, MI, MO, MT, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI, WV. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.The Content Marketing Manager is responsible for developing, creating, and optimizing high-impact content that helps LeanTaaS translate complex healthcare operations challenges, customer outcomes, and product value into compelling stories for the market. This role is weighted most heavily toward content strategy, writing, and website content performance, with systems and revenue-support responsibilities serving as important but secondary enablers.This is an individual contributor role that will focus on content strategy and execution across the LeanTaaS product portfolio, creating and optimizing content like webinars, executive presentations, and customer stories across key digital channels such as the LeanTaaS website and Transform microsite. The role also supports website performance, SEO, and cross-functional storytelling efforts. The ideal candidate is a strong writer, editor, and strategic thinker with healthcare domain experience and the ability to produce polished content for executive and enterprise audiences, including health system executives, operational leaders, clinical leaders, and digital/IT stakeholders.WHAT YOU'LL DOContent Strategy & CreationDevelop and manage content that supports LeanTaaS’ business priorities, audience needs, and go-to-market goals.Create high-value content across digital channels, including website pages, landing pages, blog posts, customer stories, webinars, campaign assets, and thought leadership.Develop polished, executive-ready presentation content for webinars, conferences, customer-facing moments, and other strategic marketing programs.Translate complex healthcare, operational, and AI-related topics into clear, credible, and engaging content for enterprise audiences.Partner with Product Marketing, Communications, Customer Marketing, Demand Generation, Customer Success, and Sales to identify and develop the highest-value content opportunities.Analyze content performance and use insights to refine editorial strategy, content formats, and content pathways over time.Website Optimization & PersonalizationOversee website content, architecture, and user experience to support engagement, lead generation, and funnel conversion.Own website-related KPIs, including traffic, SEO, engagement, conversion, technical performance, and pipeline contribution.Continuously optimize landing pages, navigation, and content pathways to improve user experience and lead conversion.Use keyword research, SEO best practices, and behavioral insights to improve discoverability, personalization, and performance.Partner with technical and operations teams to ensure website forms, tools, and integrations function effectively across platforms such as Marketo and Salesforce.Content Operations & InfrastructureMaintain and manage content systems and repositories, including Vimeo, Notion, CMS platforms, and other shared marketing tools.Ensure assets are organized, accessible, up to date, and easy for marketing and sales teams to use.Establish processes for content tagging, version control, and internal discoverability.Support publishing workflows and help improve overall content operations efficiency.Cross-Functional Collaboration & Revenue AlignmentPartner with internal teams and external agencies to execute content and digital initiatives successfully.Work closely with Demand Generation to align content to campaigns, nurture programs, and conversion goals.Collaborate with Customer Success and Customer Marketing to ensure customer stories, proof points, and outcomes are accurate and usable.Support strategic marketing and sales conversations with relevant content, customer proof, and presentation materials when needed.Manage stakeholder reviews and approvals for key content and storytelling assets.WHAT YOU'LL BRINGBachelor’s degree in Communications, Marketing, Digital Media, Journalism, or English or equivalent years of relat