Head of Marketing

Who is AtominvestAtominvest is the operating system for modern private markets asset managers. Our modular, flexible SaaS technology underpins key investor- and portfolio-management workflows.Our customers are sophisticated private equity, growth equity, and private credit firms managing billions in assets globally. We aim to deliver ongoing high-quality outcomes for them through a long-term partnership mindset.At Atominvest, you’ll be working on something very exciting: the future of work, investments and sustainability/ ethical investing for the world’s best investors and delivering a positive impact through this. Based on the growth we are experiencing, we think we’re on to something big.It won’t be easy. Joining a scale up business is an amazing and rewarding challenge, pushing well beyond the boundaries of natural growth cycles. You’ll move quicker than feels comfortable and be brilliant at continually re-prioritizing what must get done to keep Atominvest growing year over year at the pace of the best SaaS companies on the planet.We’ve gone from zero to ten, now we’re looking to go from ten to one hundred!We’re at a pivotal growth stage and are looking for a senior marketing leader who can help define and execute the next chapter of our go-to-market strategy.The RoleThis is a hands-on leadership role for an experienced B2B SaaS marketer who can operate at both strategic and executional levels.As Head of Marketing, you will own Atominvest’s marketing strategy end to end — from positioning and messaging, through demand creation and capture, to revenue impact. You will work closely with the leadership and sales teams to build a scalable, measurable marketing engine that drives pipeline and revenue, not just leads.This role retains meaningful individual contributor responsibility, especially in the near term, while also shaping the long-term marketing vision, systems, and priorities.What You’ll Be Responsible ForDemand Creation & GrowthDesign, execute, and iterate multi-channel demand creation programs that increase both inbound volume and qualityBuild and scale campaigns across LinkedIn, Google and other relevant channelsOwn content-led demand initiatives including webinars, thought leadership, reports, and subject matter expert driven contentBuild a repeatable “content engine” that compounds over time through repurposing and distributionRevenue & Pipeline AccountabilityOwn marketing’s contribution to pipeline and revenue, not just MQLsPartner closely with Sales to define targets, measure impact, and continuously improve conversionUse data to prioritise initiatives that move real commercial outcomesDemand Capture & ConversionBuild and optimise a high-performing demand capture engine across paid and organic channelsImprove website journeys, conversion rates, and on-site messaging through testing and iterationEnsure marketing activity translates into meaningful sales conversationsProduct Marketing & PositioningOwn Atominvest’s positioning and messaging across the website, sales materials, and campaignsBring the voice of the customer into all messaging through call reviews, interviews, and feedback loopsBuild and maintain strong competitive positioning and sales enablement materialsWork closely with Sales to refine narratives, talk tracks, and go-to-market assetsAccount-Based Marketing (ABM)Design and execute 1:1 and 1:many ABM programs for strategic target accountsPartner with Sales to align messaging, timing, and outreachMeasure and communicate ABM impact on pipeline and revenue Analytics, Insight & OptimisationAnalyse performance across all marketing activities and channelsRapidly iterate based on data and insightClearly tie marketing performance back to business outcomes and revenueDefine and track the right KPIs for a scaling B2B SaaS companyLeadership & CollaborationWork closely with the leadership team to shape go-to-market strategyAct as the voice of the customer internallyHelp define priorities, sequencing, and focus as the company scalesOver time, help shape and grow the marketing functionWhat We’re Looking ForExperience & SkillsProven experience leading and executing growth initiatives in B2B SaaSStrong track record of driving pipeline and revenue, not just awarenessDeep experience in demand generation, content-led growth, and ABMStrong product marketing instincts — messaging, positioning, and competitive differentiationHighly analytical, comfortable with data, experimentation, and optimisation (A/B testing, CRO, attribution)Ways of WorkingStrategic thinker who can also execute — comfortable being hands-onConfident prioritising in a fast-paced, scaling environmentCreative and commercial — able to balance brand, demand, and revenueSelf-starter with strong ownership mentalityComfortable running multiple initiatives in parallel, from concept to deliveryMindsetCustomer-first and outcomes-focusedCurious, experimental, and not afraid to challenge assumptionsEnergised by building, iterating, and improvin