Marketing & Communications Specialist

Alliant Insurance Services is one of the nation’s largest and fastest\-growing insurance brokerage and consulting firms. We operate through a network of specialized national platforms and local offices to offer our clients a comprehensive portfolio of solutions built on innovative thinking and personal service. Alliant is changing the way our clients approach risk management and benefits, so they can capitalize on new opportunities to grow and protect their organizations. **More information is available on the company's website at:** www.alliant.com. SUMMARY Responsible for writing and producing marketing materials to help increase our brand awareness and facilitate effective sales and marketing through research, organization and development of materials. Responsible for creating compelling content for brochures, articles, white papers, RFPs, social media, and the company website. ESSENTIAL DUTIES AND RESPONSIBILITIES Serve as an exemplary writer, consistent with our brand’s tone and framework, creating clean, concise and polished copy that promotes brand awareness and supports the sales process. Determine sources for content creation; researches industry\-related topics (combining online sources, interviews and studies). Maintain library of turn\-key content resources. Promote and leverages content across various social media channels. Prepare well\-structured drafts. Proofread and edit content before publication. Submit work to editors and legal for input and approval. Coordinate with design teams to illustrate articles. Identify customers’ needs and gaps in our content and recommend new topics. Stay up to date with the latest industry trends and customer challenges. Create and provide advertisements for industry publications. Assist with keeping all marketing, campaign, and advertising materials current. Create presentations for various audiences including clients, prospects, industry events and Alliant education. Openly communicate with manager and team to keep them apprised of workflow and/or obstacles to meeting deadlines. Ensure all\-around consistency (style, fonts, images, and tone) of content produced. Assist with adapting content to work across our content mediums. Serve as a point of contact for all internal questions on sales team’s statistics and information. Maintain Sales intranet site for Marketing. Other duties as assigned. QUALIFICATIONS EDUCATION/EXPERIENCE Bachelor's Degree in Marketing, Communications, or related field, or equivalent combination of education and experience Four (4\) or more years of related work experience Proven work experience as a Content Writer, Copywriter or similar role, creating and curating compelling content Portfolio of published articles Professional experience writing narrative and descriptive content