Vice President of Marketing and Branding

* Rewbi is seeking a Vice President of Marketing and Branding with experience in the energy tech, AI, or B2B tech industries to lead the development of the company’s overall brand strategy, market positioning, and growth marketing framework. * Key Responsibilities: * Develop and execute the company’s overall brand, marketing, and communications strategies. * Establish Rewbi’s brand positioning and core value propositions in the fields of AI, battery energy storage optimization, and the electricity market. * Develop B2B marketing strategies targeting battery energy storage developers, asset owners, IPPs, investment firms, and energy partners. * Collaborate with the sales team to build a lead generation and nurturing system to support growth in energy storage projects and business partnership opportunities. * Oversee product and solution marketing, translating complex AI optimization, electricity trading, and energy storage revenue models into clear messaging for customers. * Develop go\-to\-market strategies to support the company’s entry into new U.S. and international electricity markets. * Establish thought leadership in the industry and enhance the company’s influence through market reports, case studies, technical content, white papers, and industry insights. * Oversee the overall strategy for the company’s website, digital content, LinkedIn, email, and other brand channels. * Plan and manage key conferences, events, and industry partnerships in the energy storage, electricity markets, and Climate Tech sectors. * Manage media relations and external communications regarding company news, funding rounds, and major business milestones. * Collaborate with the CEO and founding team to build executive brand and industry influence. * Establish key metrics such as the marketing pipeline, qualified leads, engagement, brand awareness, and marketing ROI. * Recruit and build product marketing, content, growth, and brand communications teams as the company grows. * Requirements: * Extensive experience in B2B marketing, product marketing, branding, or growth marketing. * Experience in a Director, Head of Marketing, VP of Marketing, or similar senior leadership role. * Experience in the EnergyTech, Battery Storage, Climate Tech, AI, FinTech, or enterprise software industries is preferred. * Familiarity with the market positioning and commercialization of complex technical or financial products. * Ability to translate complex concepts—such as AI, electricity market trading, and the economics of energy storage—into concise, persuasive brand messaging. * Practical experience in B2B demand generation, content marketing, and go\-to\-market strategies. * Familiarity with energy storage, electricity markets, energy trading, or project development is preferred. * Experience building a company’s brand and marketing framework from the early stages. * Strong skills in data analysis, content evaluation, cross\-departmental collaboration, and team leadership. * Ability