Sr Acquisition & Onboarding Lead

World Vision is seeking a mission-oriented team member to join our Marketing division as a Senior Acquisition and Onboarding Lead. In this role, you will own the acquisition-to-onboarding journey (First 12 months) for World Vision’s flagship Sponsorship product, ensuring new sponsors are welcomed with clarity, trust, and early connection that reduces first year churn and accelerates long term commitment. With support from the Director of Sponsor Experience, this role sets the onboarding journey strategy, builds and maintains an acquisition asset library, and designs new onboarding experiences, aligning touchpoints, messaging, and expectations into a coherent sponsor experience.At a GlanceRole: Senior Acquisition and Onboarding Lead Reports to: Director, Sponsor Experience Location: Remote Requirements: Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience. Master’s degree preferred. Minimum of 8 years of progressive experience in marketing, customer lifecycle/onboarding, digital product marketing, journey/CRM, or related sponsor/customer experience roles. Demonstrated experience in child sponsorship acquisition channel marketing, and leading cross-functional initiatives from strategy through execution (briefs, requirements, launch readiness, measurement). Demonstrated ability to lead through influence (without direct authority), build cross-functional alignment, and translate learning into scalable implementation. Work Authorization: Must be authorized to work in the U.S.A for any employer Pay Grade: 227 Estimated hiring range: $96,500 - $137,030The JobThe Senior Acquisition and Onboarding Lead owns the end-to-end acquisition-to-onboarding journey system across Sponsorship acquisition channels, ensuring a consistent sponsor experience that builds trust, clarity, and early connection. The role strengthens acquisition enablement and sponsor trust by equipping channel and service partners with messaging frameworks, training, and readiness materials that represent Sponsorship accurately, consistently, and in alignment with safeguarding and policy requirements. In partnership with Product, Digital, Analytics, Evidence/Impact, and Programming stakeholders, this leader drives measurement, test-and-learn optimization, and continuous improvement, translating insights into prioritized improvements to the early sponsor experience to reduce early churn.Responsibilities Keep Christ central in individual and corporate life; actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions); incorporate WV Core Values into decisions within scope of role. Help carry out our Christian organization’s mission, vision, and strategies. Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign.​ Define onboarding strategy, segmentation, and success measures; maintain a sequenced roadmap of initiatives (touchpoints, content, and experience improvements) that reduce early churn and improve first-year engagement. Translate sponsor journey requirements into clear briefs, acceptance criteria, and decision points for Creative, Digital/Product, and channel partners; establish lightweight governance to ensure priorities are scoped, sequenced, and ready for execution. Lead acquisition enablement by developing, governing, and evolving channel-facing messaging frameworks and training (e.g., message grids, FAQs, talk tracks, proof points, and safeguarding-aligned guidance); drive partner adoption to improve consistency and accuracy in how Sponsorship is represented. Partner with Evidence/Impact and Programming stakeholders to steward sponsor-facing expectations and claims, ensuring acquisition and onboarding content is credible, evidence-informed, and aligned to the Sponsorship promise (including appropriate expectations for child, community, and timing). Establish and govern onboarding measurement (in collaboration with Analytics) including early cancellation rates (30/60/90), sponsor first-year churn metrics, engagement leading indicators, and new sponsor sentiment; synthesize insights and root causes by channel/segment to drive decisions. Design and run test-and-learn plans for onboarding improvements (e.g., messaging, channel-specific treatments, and timing), partnering with channel owners to implement experiments and scale what works. Coordinate readiness for onboarding changes, including stakeholder alignment, documented processes, service channel enablement, and change communications; proactively identify and mitigate risks that could create sponsor confusion or dissatisfaction. Maintain and evolve documentation and playbooks for acquisition enablement and onboarding (journey maps, templates, standards, decision logs, and launch checklists) to support repeatable execution, partner self-service, and complian