Social Media Manager

Real opportunities. Real impact. Your career, redefined.(NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year—if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later.)At Oceans, we help the best and brightest of Sri Lanka to take advantage of opportunities that otherwise wouldn’t be available to them, while supporting entrepreneurs around the world. Our community (we call them Divers) don’t do surface work—they go deep to solve complex challenges and make a real impact. And in doing so, they support bold ideas, expand their skills, broaden their expertise, and grow their careers, all without having to leave family and friends.As a Social Media Manager, you will play a critical role in building and managing the organic social and content engine for a growing direct-to-consumer health and wellness brand. You'll take ownership of content pillars, editorial direction, content calendars, copywriting, community engagement, and the production process across multiple social channels.This role is ideal for someone who combines strategic thinking with strong hands-on execution. You'll be expected to bring your own point of view, make thoughtful editorial decisions, and develop distinct voices across multiple accounts while remaining aligned with the broader brand direction.You'll also be working within a sensitive health category, where credibility, empathy, cultural awareness, and clinical accuracy are essential. This means knowing how to communicate complex topics in a clear and consumer-friendly way, while understanding when content requires additional review or when a conversation should be escalated.AccountabilityYour success as the Social Media Manager will be defined by your ability to build a consistent, engaging organic presence while creating a scalable content operation that keeps production moving efficiently. Here's how you'll make an impact:Content Strategy & Editorial Direction Define and maintain clear content pillars for organic social channels. Establish editorial direction across multiple brand and personal accounts. Develop distinct tones and content approaches for each account. Build and maintain a structured content calendar and publishing cadence. Balance educational, trust-building, culturally relevant, and brand-led content. Bring an independent point of view on content opportunities while remaining aligned with the broader brand vision. Organic Social Media Own day-to-day organic execution across TikTok, Instagram, and YouTube. Maintain a consistent and relevant social presence across channels. Identify opportunities to participate in conversations and cultural moments related to women's health, hair loss, beauty, and wellness. Adapt content appropriately across channels rather than relying on identical cross-posting. Continuously identify new formats, topics, and content opportunities that strengthen organic presence. Copywriting & Content Development Personally write strong, channel-appropriate marketing copy. Develop captions, video scripts, social copy, and longer-form written content. Translate complex or clinical topics into clear, empathetic, consumer-friendly language. Maintain credibility without allowing content to become overly clinical or impersonal. Ensure content is thoughtful and relevant to audiences navigating sensitive health concerns. SEO & AEO Collaboration Partner with external SEO and AEO specialists on blog, website, and answer-engine content. Understand SEO and AEO fundamentals well enough to collaborate effectively with specialist partners. Support briefs and written content informed by organic search priorities. Ensure SEO and AEO recommendations remain consistent with brand voice and content requirements. Coordinate content requirements between external partners and internal stakeholders. Community Management & Engagement Own day-to-day community engagement across TikTok, Instagram, and YouTube. Monitor and respond appropriately to comments and direct messages. Build authentic relationships with the audience. Identify recurring customer questions, concerns, and themes that can inform future content. Exercise strong judgment when responding to sensitive health conversations. Escalate clinical or high-risk questions where appropriate rather than providing unsupported medical guidance. Content Accuracy & Approval Coordinate with relevant internal stakeholders to ensure health-related content is reviewed before publication. Establish a lightweight and dependable approval process. Balance accuracy with the need to maintain content velocity. Ensure claims and educational content are appropriately validated. Prevent the approval process from becoming an unnecessary bottleneck while maintaining required quality standards. Content Production & Workflow Management Brief marketing operations, video-editing, and other creative reso